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Key Positives |
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It’s a habit industry and hence, continues to thrive despite odds.
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Being a habit industry, it finds it comparatively easy to pass on excise duty hikes, though lately there have been signs of a resistance to price hikes.
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Key Negatives |
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Heavily penalized through punitive taxation policies.
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In 2001, tobacco companies suffered a double whammy. On the one hand, they were barred from sponsoring sports and cultural events and on the other, contraband cigarette volumes continue to thrive. Net result, volume growth turned sluggish.
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