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India's Internet access: Still a long way to go
Mar 20, 2014

We are living in the Internet age. However, India's internet penetration levels reveal a different story all together. As can be seen in today's chart, India's internet penetration level is lowest amongst BRIC nations, and miniscule when compared to the developed nations. However, the internet demographics are changing fast in India. The incremental subscriber addition is growing at a quick pace thanks to the advent of mobile internet. Also, the e-commerce industry is growing at a fast pace in India. Nearly half of the transactions that happen in the e-commerce space are from non-metros. This signifies that internet penetration is rising fast in the tier 2-3 cities. Thus, it seems that India is at the cusp of internet penetration boom. In fact, as per Morgan Stanley research, India's internet penetration is likely to increase from 16% in 2013 to about 25% by 2016. And if this does happen, the gap in penetration levels between India and other emerging nations may narrow soon.

Data Source:
Can. - Canada, Fra. - France, Ger. - Germany, Rus. - Russia

This Chart Of The Day was published in The 5 Minute WrapUp - Should investors be tempted by 'turnaround stocks'?

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