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Equitymaster discusses an example of how investing in a unrelated business impacts companies more often than not.
Equitymaster presents its views on the problems with the newspaper business and Warren Buffett's opinion on newspapers…
The Indian print industry is witnessing strong growth led by rising literacy, robust economy growth and increasing income. Despite this, there are certain risks that cannot be ignored.
In the last article, we gave an insight into the subscription side of the revenues. In this article we shall focus on the advertisement revenues of the print media companies.
The primary source of revenues for a newspaper company is advertising and subscription. The other sources include providing news to other agencies and sale of scrap paper. The subscription revenues formed nearly 39% of the total print media revenues of Rs 128 bn in 2006.
However, the ad spend in India is just 0.4% of GDP as against 0.5% in China.
Overview-Financial Year 2005-06: Founded in 1942,Jagran Prakashan Pvt Ltd commands leadership position in newspaper media across all languages. The company went public in FY06. JPL’s flagship newspaper- Dainik Jagran is the first newspaper in the country to cross the 20 million-readership mark. The company derives most of its income from advertising revenues. However, the company faces competition from other forms of media, such as, television, radio and websites. Jagran Prakashan Ltd (JPL) is