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Edible oils: Slip n’ shine…

Aug 24, 2002

India is the 4th largest oilseed producing country in the world, after USA, China, and Brazil, with a harvest of about 25 m tonnes per annum. It produces the largest number of commercial varieties of oil seeds over nearly 28.4 m hectares of land. The major edible oils produced in India are groundnut, rapeseed, soya, cottonseed, sesame seed, castor seed, sunflower, safflower etc.

Marico: Expanding its turf…

Aug 24, 2002

In late 1999 when FMCG major, Hindustan Lever (HLL) acquired ‘Cococare’ (a coconut oil brand) from Recon Oil, many began to feel that Marico Industries’ days as market leader in this segment were numbered. After all, who could forget the heat HLL generated in oral care to put Colgate on the defensive.

Oil's Well

Dec 6, 1999

Marico is the market leader in the Indian coconut oil and branded refined oil segment. Its brand Parachute dominates the Rs 7 bn branded coconut oil market with a 54% market share. Marico's presence in the refined oil category is marked by two brands, namely, Saffola (safflower oil) and Sweekar (sunflower oil). These command a combined market share of 17% of the Rs 12 bn branded edible oil market.

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