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Ice Creams: Yet to ‘unfreeze’

Sep 19, 2000

The Indian ice cream market is very small (estimated market value: Rs 3-4 bn). This is surprising considering that India is a warm country and as such the market for ice creams should have been huge. The government’s policy of reserving it for small-scale industry (which neither had the ability to offer quality products, nor the finance to develop the infrastructure to distribute the same) seems to be one of the main reasons for this.


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