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Honest Truth by Ajit Dayal
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BACK TO BUDGET HOMEPAGE

Budget 2008-09: Media


The Indian entertainment industry is one of the fastest growing in India. Changing lifestyles and increasing disposable income levels has facilitated the increasing penetration levels of the media and entertainment industry. Access to global entertainment avenues, outsourcing of animation business to India and increasing migration of Indian population will lead this industry to increase at a faster pace. Further, diversification in the value chain of the industry was also witnessed. Companies have moved into different segments to provide a complete package. The entertainment and media sector has grown at a CAGR of 20% over the last 2 years. Going forward, it is expected to grow at a CAGR of 18.5% till 2011 to touch a size of Rs 1 trillion. Read more


 Budget Measures


  • Exemption from customs duty on specified parts of set top boxes and specified raw materials for use in the IT/ electronic hardware industry.
  • Reduction in customs duty on convergence products from 10% to 5%.
  • No change in the corporate income tax rates.
  • No change in the rate of surcharge and dividend distribution tax.

     Budget Impact


  • The exemption of customs duty will bring broadcasting equipment like set top boxes on par with rates applicable on telecom equipment and provide a fillip to the DTH industry that uses set top boxes.
  • It will also encourage domestic production of set top boxes.

     Company Impact


  • The move will give a boost to the cable TV, direct-to-home (DTH) and IPTV operators.
  • The substantial revenue leakage currently present due to underreporting by the LCOs, will get corrected to some extent with the proliferation of set top boxes. Broadcasters like Zee, NDTV and TV18 would benefit from this move.

     Industry Wishlist


    FICCI's wishlist
  • Duties on set top boxes, DTH, IPTV and other broadcast equipments should be reduced. This will boost the domestic set top boxes
  • Fringe benefit tax should be reduced/rationalized.
  • Waiver of Service tax on lease rentals for multiplex as these would reduce the rentals.
  • Scrapping of entertainment tax or exemption from VAT

     Budget over the years


    Budget 2005-06 Budget 2006-07 Budget 2007-08

    Service tax on broadcasting services to include charges recovered by broadcasting agencies from MSOs and provision of DTH signals to customers.

    Service tax sound recording to include recording of sound on any media and includes post-production services such as sound mixing or re-mixing.

    Service tax videotape production to include recording of any programme, event of function on any media and includes post-production services.

    Service tax increased from 10% to 12%. Sale of space or time for advertisement service, excluding that in print media and that by broadcasting agency, brought under the service tax net.

    Sponsorship service, excluding sponsorship in relation to sports events, brought under the service tax net

    Sale of space for advertisement in print media left out of the ambit of service tax.

    Excise duty of 16% levied on set-top boxes and customs duty of 15% brought down to 'nil'.

    Development and supply of content for use in advertising purposes brought under service tax net.

    Sale of space or time for advertisement service, to specifically include sale of space in business directories, yellow pages and trade catalogues which are primarily meant for commercial purposes brought under service tax net.

    Exemption from CVD has been withdrawn on specified parts of set top boxes.

    Excise duty exemption on recorded video cassettes intended for television broadcasting has been withdrawn and 8% excise duty has been imposed

    [Read more on Budget 2005-06] [Read more on Budget 2006-07] [Read more on Budget 2007-08]


    Key Positives
  • Going great guns: India is interestingly poised to enter this phase of high growth for the sector. Apart from the macro growth drivers like rising income levels, changing lifestyle and demographic impetus, each segment in the media sector would be driven by other micro factors. Besides increasing penetration of cable and satellite services in rural and semi urban areas, better content quality and niche channels would provide further impetus.

  • Convergence: Convergence is making consumers more sophisticated in their video consumption habits by moving them to the top of the value-creating hierarchy. This would allow beneficial interaction between consumers, content owners, service providers and networks and will present many opportunities for the industry to create new revenue streams.

  • Helping hand: Support from the government has also aided the growth of the industry. The government has liberalised the up-linking policy and reduced the rate of basic customs duties on import of certain specified equipments for setting up an earth station to aid broadcasting from India. Further, abolishing of excise duties to fight music piracy is also another positive gesture from the government.

  • Better technologies: Acceptability of DTH (Direct-To-Home) will curb the menace of under-declaration of subscribers by cable operators. Subscribers will then pay for only the channels of their choice.

  • Greater choice: Emergence and acceptance of new entertainment avenues like movie multiplexes and radio has provided consumers with greater choices, which will aid the growth of the sector going forward.

  • Widening ad base: FMCG companies, which have been key contributors to the total ad-spend of the industry, are increasingly concentrating towards rural markets. Broadcasters are launching regional channels to cater to a vast semi-urban/rural population. Moreover, with new sectors opening up like telecom, healthcare and insurance, advertisements by these segments would also aid the ad-spend growth across media segments.

      
    Key Negatives
  • Increasing competition: Competition in the industry has been gathering steam, not just between different segments of the media and entertainment industry but also within the segments itself. This could lead to burgeoning costs of production for media companies in the form of higher compensation in order to retain talent and acquire properties/rights. Increasing number of options for advertisers to showcase their products and services could also cap the potential upside in ad realisations.

  • Subscriber under-declaration: The revenue model for the cable and satellite companies is still skewed in favour of cable companies. Cable operators are in a commanding position. However, this industry is likely to face consolidation with Multi System Operators (MSOs) like Incablenet, Siticable, Asianet, Hathway Cable and Datacom buying over the small local cable operators (LCOs) and setting up their integrated network.

  • Piracy menace: With the absence of any strict laws targeted at curbing piracy (films/music) in the country, significant revenues are getting lost to the unorganised sector.


    Budget Impact: Media Sector Analysis for 2007-08 | Media Sector Analysis for 2009
    Latest: Performance Of Media Stocks | Media Sector Report



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    Sector Performance
    COMPANY PRICE (Rs)
    7SEAS ENTERTAINMENT 47.4
    (-5.0%)
    ADDICTIVE LEARNING TECHNOLOGY LTD. 284.0
    (-1.4%)
    ARIHANT ACADEMY LTD. 138.0
    (0.0%)
    BABA ARTS 14.7
    (-1.1%)
    BAG FILMS 8.6
    (0.0%)
    BALAJI TELEFILMS 77.0
    (-0.7%)
    BODHI TREE MULTIMEDIA 17.9
    (0.0%)
    BRANDBUCKET MEDIA & TECHNOLOGY LTD. 8.2
    (-4.9%)
    BRIGHT OUTDOOR MEDIA 478.0
    (-2.0%)
    CINELINE INDIA 124.5
    (2.1%)
    CINEVISTA. 20.5
    (2.0%)
    CITIZEN INFOLINE 43.5
    (3.5%)
    COLORCHIPS NEW MEDIA 4.1
    (2.0%)
    CORDS CABLE 169.5
    (-1.1%)
    CRAYONS ADVERTISING 169.9
    (0.5%)
    CREATIVE EYE 4.9
    (3.6%)
    CYBER MEDIA RESEARCH & SERVICES LTD. 134.5
    (5.0%)
    D B CORP 283.6
    (-0.3%)
    DAPS ADVERTISING 33.0
    (-4.1%)
    DEN NETWORKS 54.1
    (0.5%)
    DIGICONTENT 22.5
    (-2.1%)
    DIKSAT TRANSWORLD 126.4
    (-5.0%)
    DILIGENT MEDIA CORPORATION 4.2
    (-0.5%)
    DISH TV 17.9
    (-0.2%)
    DOCMODE HEALTH TECHNOLOGIES LTD. 262.1
    (0.0%)
    E FACTOR EXPERIENCES LTD. 156.1
    (0.0%)
    ENCASH ENTERT. 29.0
    (-3.3%)
    ENTERTAINMENT NETWORK 270.0
    (-0.3%)
    EROS INTERNATIONAL 21.7
    (-1.5%)
    ESHA MEDIA 7.3
    (4.9%)
    G.V.FILMS 0.8
    (-1.3%)
    GANESH FILMS INDIA 21.1
    (-0.7%)
    GOLDMINE MEDIA 2.0
    (0.0%)
    HATHWAY CABLE 22.4
    (-1.5%)
    HINDUSTAN MEDIA VENTURES 112.0
    (-0.8%)
    HT MEDIA 28.4
    (-0.7%)
    INOX LEISURE 507.9
    (0.7%)
    INSPIRE FILMS LTD. 47.0
    (-5.7%)
    JAGRAN PRAKASHAN 103.7
    (1.6%)
    JMD TELEFILMS 14.2
    (1.9%)
    JUMP NETWORKS 2.6
    (4.0%)
    KOME-ON COMMUNICATION 1.8
    (-2.2%)
    MAAGH ADVERTISING 14.6
    (-5.0%)
    MADHYA PRADESH TODAY MEDIA 34.6
    (0.0%)
    MAXPOSURE LTD. 84.0
    (-1.5%)
    MEDIAONE GLOBAL 43.5
    (2.7%)
    MOXSH OVERSEAS EDUCON LTD. 122.0
    (0.0%)
    MT EDUCARE 3.5
    (2.7%)
    MUKTA ARTS 74.9
    (-0.7%)
    MUSIC BROADCAST 17.8
    (0.8%)
    MUSIC BROADCAST PS 2026 100.0
    (0.0%)
    NAVNEET EDUCATION 149.5
    (-0.8%)
    NDTV 222.4
    (0.7%)
    NET PIX SHORTS 31.5
    (0.0%)
    NETWORK18 MEDIA 91.2
    (-1.3%)
    NEXT MEDIAWORKS 7.7
    (-2.8%)
    NOVA PUBLICATIONS 16.8
    (1.9%)
    ORIENT TRADELINK 8.4
    (2.2%)
    PADMALAYA TELEFILMS 3.3
    (2.8%)
    PHANTOM DIGITAL EFFECTS 493.0
    (-1.5%)
    POOJA ENTERTAINMENT 158.6
    (-2.0%)
    PRAVEG COMM 949.0
    (0.1%)
    PRIME FOCUS 103.1
    (1.4%)
    PRITISH NANDY COMM. 68.3
    (17.4%)
    PVR INOX 1,407.5
    (-0.1%)
    QUINT DIGITAL MEDIA 111.5
    (-0.6%)
    RADAAN MEDIA 1.6
    (-0.6%)
    RAJ TELEVISION 72.0
    (-0.0%)
    RAP MEDIA 21.6
    (0.0%)
    RELIANCE MEDIA WORKS 59.8
    (0.0%)
    SAB EVENTS & GOVERNANCE NOW MEDIA 7.8
    (2.0%)
    SADHNA BROADCAST 4.2
    (-0.7%)
    SAREGAMA 428.7
    (-0.6%)
    SEA TV NETWORK 8.5
    (-4.0%)
    SHARPLINE BROADCAST 8.8
    (4.7%)
    SHEMAROO ENT. 172.4
    (-0.3%)
    SILLY MONKS ENT 16.4
    (-1.2%)
    SITI NETWORKS 0.7
    (-1.5%)
    SRI ADHIKARI BROS. 94.8
    (5.0%)
    SUN TV 619.0
    (0.3%)
    SUNGOLD MEDIA & ENTERTAINMENT 20.0
    (0.3%)
    THINKINK PICTUREZ 41.7
    (0.5%)
    TIPS FILMS 691.2
    (-0.6%)
    TIPS IND. 464.0
    (0.4%)
    TV TODAY NETWORK 242.0
    (2.8%)
    TV VISION 5.0
    (-2.0%)
    TV18 BROADCAST 46.5
    (-1.3%)
    UFO MOVIEZ 148.7
    (4.2%)
    UNICK FIX-A-FORM AND PRINTERS 59.3
    (-0.1%)
    V R FILMS & STUDIOS 29.0
    (3.5%)
    VISION CINEMAS 1.4
    (0.7%)
    ZEE ENTERTAINMENT 142.9
    (2.0%)
    ZEE MEDIA CORP 11.2
    (0.7%)


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