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Budget 2010-11: Media


The Indian entertainment industry is one of the fastest growing. Changing lifestyles and increasing disposable income levels have led to increased penetration levels of the media, although there is still ample scope for growth. Access to global entertainment avenues, outsourcing of animation business to India and increasing migration of Indian population will help this industry to grow at a faster pace. Further, companies have diversified to provide a complete package across various segments of the entertainment value chain. The future of the entertainment industry will be decided on the interplay of a number of reasons like consumerism, advertising spend, content, pricing, technology and regulation. It is estimated that this industry is set to grow at a CAGR of 18% to reach an estimated size of Rs 1.1 trillion in 2011.

 Budget Measures
  		• Custom duty to be charged only on the value of the carrier medium in the case of imports of films, music and games
  		•  Service tax to be levied on the transfer of intellectual property rights incase of imports of films, music and games
  		•  Imports for setting up of Digital Head End equipment by multi-service operators will attract a concessional customs duty of 5% and full exemption from special additional duty
  		•  Exemption from service tax given to news agencies which provide news feed online subject to certain criteria
  		•  Surcharge on domestic companies reduced to 7.5% from 10%
  		•  Increase in the rate of Minimum Alternate Tax from 15% to 18% of book profits

     Budget Impact
  		• Increase in tax slabs for citizens would result in higher disposable income that will likely trigger increased demand for media and entertainment.
  		•  The media industry did not receive much attention in the budget in the form of structural reform such as FDI limits, although it will indirectly benefit from the social sector schemes.se products.

     Company Impact
  		• The rationalization of customs duty structure on carrier medium will help production and post production houses such as Reliance Media Works, Prime Focus and Compact Disc.
  		•

    The concessional customs duty on Digital Head End equipment will incentivise MSOs such as Hathway Cable and Wire & Wireless.

  		•

    Increased demand for media will mean a positive development for players from the print sector such as HT Media and Jagran Prakashan. In the electronic media space, it will be positive for content providers like UTV Software and exhibitors like PVR, INOX Leisure, Cinemax.


    Budget Impact: Media Sector Analysis for 2009  | Media Sector Analysis for 2011
    Latest: Performance Of Media Stocks | Media Sector Report



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    Sector Performance
    COMPANY PRICE (Rs)
    7SEAS ENTERTAINMENT 47.4
    (-5.0%)
    ADDICTIVE LEARNING TECHNOLOGY LTD. 283.5
    (-1.6%)
    ARIHANT ACADEMY LTD. 138.0
    (0.0%)
    BABA ARTS 14.8
    (-0.5%)
    BAG FILMS 8.6
    (0.1%)
    BALAJI TELEFILMS 76.9
    (-0.8%)
    BODHI TREE MULTIMEDIA 17.8
    (-0.3%)
    BRANDBUCKET MEDIA & TECHNOLOGY LTD. 8.2
    (-4.9%)
    BRIGHT OUTDOOR MEDIA 483.5
    (-0.9%)
    CINELINE INDIA 126.7
    (3.9%)
    CINEVISTA. 20.5
    (2.0%)
    CITIZEN INFOLINE 43.5
    (3.5%)
    COLORCHIPS NEW MEDIA 4.1
    (2.0%)
    CORDS CABLE 170.0
    (-0.8%)
    CRAYONS ADVERTISING 168.0
    (-0.7%)
    CREATIVE EYE 5.0
    (4.4%)
    CYBER MEDIA RESEARCH & SERVICES LTD. 134.5
    (5.0%)
    D B CORP 286.0
    (0.5%)
    DAPS ADVERTISING 36.5
    (6.1%)
    DEN NETWORKS 53.6
    (-0.5%)
    DIGICONTENT 22.4
    (-0.7%)
    DIKSAT TRANSWORLD 126.4
    (-5.0%)
    DILIGENT MEDIA CORPORATION 4.2
    (-0.2%)
    DISH TV 18.0
    (0.1%)
    DOCMODE HEALTH TECHNOLOGIES LTD. 262.0
    (-0.0%)
    E FACTOR EXPERIENCES LTD. 154.8
    (-0.8%)
    ENCASH ENTERT. 29.0
    (-3.3%)
    ENTERTAINMENT NETWORK 272.1
    (0.5%)
    EROS INTERNATIONAL 21.6
    (-2.0%)
    ESHA MEDIA 7.3
    (4.9%)
    G.V.FILMS 0.8
    (-1.3%)
    GANESH FILMS INDIA 21.1
    (-0.7%)
    GOLDMINE MEDIA 2.0
    (0.0%)
    HATHWAY CABLE 22.4
    (-1.5%)
    HINDUSTAN MEDIA VENTURES 111.2
    (-1.5%)
    HT MEDIA 28.4
    (-0.5%)
    INOX LEISURE 507.9
    (0.7%)
    INSPIRE FILMS LTD. 47.2
    (-5.4%)
    JAGRAN PRAKASHAN 103.7
    (1.6%)
    JMD TELEFILMS 14.2
    (1.9%)
    JUMP NETWORKS 2.6
    (4.0%)
    KOME-ON COMMUNICATION 1.8
    (-2.2%)
    MAAGH ADVERTISING 14.6
    (-5.0%)
    MADHYA PRADESH TODAY MEDIA 34.6
    (0.0%)
    MAXPOSURE LTD. 85.7
    (0.4%)
    MEDIAONE GLOBAL 42.0
    (-0.8%)
    MOXSH OVERSEAS EDUCON LTD. 122.1
    (0.1%)
    MT EDUCARE 3.4
    (1.2%)
    MUKTA ARTS 75.8
    (0.5%)
    MUSIC BROADCAST 18.2
    (3.3%)
    MUSIC BROADCAST PS 2026 100.0
    (0.0%)
    NAVNEET EDUCATION 148.7
    (-1.3%)
    NDTV 236.2
    (7.0%)
    NET PIX SHORTS 31.5
    (0.0%)
    NETWORK18 MEDIA 93.2
    (0.8%)
    NEXT MEDIAWORKS 7.6
    (-4.3%)
    NOVA PUBLICATIONS 16.8
    (1.9%)
    ORIENT TRADELINK 8.6
    (5.3%)
    PADMALAYA TELEFILMS 3.3
    (2.2%)
    PHANTOM DIGITAL EFFECTS 500.0
    (-0.1%)
    POOJA ENTERTAINMENT 158.6
    (-2.0%)
    PRAVEG COMM 933.9
    (-1.5%)
    PRIME FOCUS 102.2
    (0.6%)
    PRITISH NANDY COMM. 67.3
    (15.6%)
    PVR INOX 1,411.2
    (0.2%)
    QUINT DIGITAL MEDIA 111.4
    (-0.7%)
    RADAAN MEDIA 1.6
    (-0.6%)
    RAJ TELEVISION 75.6
    (5.0%)
    RAP MEDIA 22.5
    (4.4%)
    RELIANCE MEDIA WORKS 59.8
    (0.0%)
    SAB EVENTS & GOVERNANCE NOW MEDIA 8.0
    (5.0%)
    SADHNA BROADCAST 4.2
    (0.2%)
    SAREGAMA 426.1
    (-1.2%)
    SEA TV NETWORK 8.4
    (-4.9%)
    SHARPLINE BROADCAST 8.9
    (5.0%)
    SHEMAROO ENT. 170.4
    (-1.4%)
    SILLY MONKS ENT 16.5
    (-0.9%)
    SITI NETWORKS 0.7
    (-1.5%)
    SRI ADHIKARI BROS. 99.5
    (5.0%)
    SUN TV 633.2
    (2.6%)
    SUNGOLD MEDIA & ENTERTAINMENT 20.0
    (0.3%)
    THINKINK PICTUREZ 41.3
    (-0.6%)
    TIPS FILMS 690.0
    (-0.8%)
    TIPS IND. 462.9
    (0.2%)
    TV TODAY NETWORK 237.2
    (0.7%)
    TV VISION 4.9
    (-2.0%)
    TV18 BROADCAST 46.5
    (-1.3%)
    UFO MOVIEZ 147.5
    (3.3%)
    UNICK FIX-A-FORM AND PRINTERS 59.3
    (-0.1%)
    V R FILMS & STUDIOS 28.0
    (-0.1%)
    VISION CINEMAS 1.4
    (-2.2%)
    ZEE ENTERTAINMENT 141.2
    (0.7%)
    ZEE MEDIA CORP 11.1
    (0.5%)