The Scale on the TV Says We're All Equal

Dec 4, 2015

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Waterford, Ireland

We are sitting at a restaurant next to Waterford harbor. This is where thousands of desperate emigrants assembled for the trip to America.

But during the famine in Ireland and the clearances in Scotland, passage across the Atlantic was as likely to be a ticket to a watery grave as to a better life.

Death rates on the ships were as high as 30%, earning the vessels the name, 'coffin ships'.

If they made it to the US or Canada, their prospects improved. Their children or grandchildren might grow up to be president. Or, like your editor, at least get a chance to visit Waterford again.

Back in America, job growth had been in a slowing trend. Until October. Then, it shot up. Too bad, but in November, it was back down again.

While this was widely reported as 'disappointing', word on the street is that Janet Yellen will stick to her plan to begin normalising interest rates later this month.

Meanwhile, from Europe came news that Mario 'whatever it takes' Draghi also disappointed investors yesterday. His latest stimulus package was less stimulating that investors had hoped for.


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It was as if a child had expected a new bike for Christmas. And then, looking under the tree on Christmas morning, all he finds is a science kit and a book. The poor boy is in a funk for the rest of the day.

The Dow sold off 252 points.

That's the trouble with these phony stimulus measures. You've got to keep stimulating...or the spoiled kids get in a bad mood.

But let's change the subject.

You'll recall how Professor Yuval Harari describes 'All Men Are Created Equal' as a 'myth'. It is the kind of shared narrative - not based on any objective reality - that holds a modern society together. Today, we dig into the archives for more on the issue:

All Men Are Created Equal

'It is largely a matter of scale...in fact, it could all be reduced to a matter of scale,' said a visitor yesterday.

We were talking about the way things work...and why there is such a big difference between the way people are able to function reasonably well in small groups and the way they seem to blow themselves up in large ones.

'Yes,' our friend went on, 'Once you get beyond what is usually known as the "human scale", things lose all their meaning.'

It is a question that has puzzled us for years: How is it that a reasonably intelligent man can perfectly well drive through traffic without killing himself, but ask the same man his thoughts on global warming, the war on poverty, or public education...and what you get is such preposterous nonsense you can barely believe your own ears?

We have mentioned many times that there is a world of difference between a New England town meeting and the US federal government. The size of the New England town meeting is one that the human brain is prepared to deal with. At the town meeting, a man can know which of the people he is dealing with is a moron and which is a self-interested hustler.

But when it comes to national politics, the same man is totally ill-equipped for the job...like a mechanic who shows up with a pair of pruning shears...or a veterinarian with a wrench in his hand. He is ignorant of the facts...innocent of the procedures...and completely helpless in front of the controls. He can't tell the connivers from the honest bumblers. He has lost the points of reference that are meaningful to him.

What can the poor fellow do...but resort to myths, lies, and such uber-simplifications as take your breath away. 'If we don't fight the commies in Vietnam,' he said in 1965, 'we'll have to fight them in California!' 'If you want better educated people, you have to spend more on public education,' he said in 1975. 'If we don't stand up to the Evil Empire, it will take over the world,' he said in 1985. 'If you invest in a balanced portfolio of stocks, you will always make money over the long run,' he said in 1995.

What can he do? He replaces local knowledge and experience with empty slogans. He replaces the detailed evidence before his own eyes with broad categorical generalisations. Precise figures and intricate calculations give way to statistics and averages.

The world he sees on TV becomes his world too...a world where the local details are washed out and replaced by caricatures and national averages. It gives rise to a whole new understanding of things. Standards are set, not according to local custom or individual experience...but according to the great wash of national broadcasting in which particularities are bleached out...local colours faded and real knowledge is lost in the spin cycle.

Instead of speaking his local dialect, he is soon speaking the lingua franca of the nightly news. Instead of wearing the clothes he likes, he is dressed to suit The Gap or Brooks Brothers. Instead of his own thoughts, his mind is full of jingos, myths, and scams.

As the scale of his world increases, local nuance and particularities lose their appeal. The man begins to see himself and his world in new terms. It no longer matters whether his house is comfortable and attractive on his terms; now it has to be acceptable in national terms. He comes to realise that many people are lodged in 'substandard' housing. And the standard is hardly one that the man can set for himself. Instead, it is a standard set by people with no detailed knowledge whatsoever. It is a standard based on averages...generalities...and incentives of which he is completely unaware.

How many square feet per person? How much heating? How much air-conditioning? How do these standards suit the National Builders' Association and the Steamfitters Union? Then, to make sure that all houses meet their standards, rules are imposed - building codes...zoning rules...materials standards. The owner can no longer ask himself - 'Is this house safe enough for me?' Now, the question is: Does this house meet modern safety standards? By today's standards even the Sun King, Louis 14th, probably lived in 'substandard' housing.

Education, too, takes on a new look. It is not enough to learn things; in any case, the busybodies are incapable of organising real, individual learning. What they can organise is 'education'. Educators can't be bothered with individual students as they actually are, nor even with local curricula. Everyone has to learn the same thing. And they have to learn it the same way. The world may be infinitely complex and detailed, but in the national educational program, the details have to be knocked off...like the fine, detailed trim work of an old house...so that all that is left is measurable, standardised, quantified, and allocated by bureaucrats who may have never met a single student in their entire lives.

And the formula for improvement is always the same. Are educational standards falling short? Spend more money!

Who cares if anyone is actually learning? The critical thing is that all students get the same claptrap pounded into their poor heads, so that they leave the machinery with the same prejudices and illusions. The same myths. The same narrative.

The woodchopper from New Hampshire or the cabbage grower from California soon discovers that not only does he live in a 'substandard' hovel, and that he is 'uneducated', but that he is 'poor' to boot.

Poverty is always a relative measure, but relative to what? A man may be perfectly happy with his lot in life. He may have no running water, no central heat, and no money. Imagine him tending his garden, feeding his chickens, and fixing his tattered roof. Out in the woods, he may even have set up a still for refining the fruits of the earth into even more pleasurable distillates.

In fact, by all measures that matter to him, he could have a rich, comfortable and enjoyable life. But as the scale of comparison grows, the details that make his life so agreeable disappear in a flush of statistics. He finds that he is below the 'poverty line'. He discovers that he is 'disadvantaged' and 'under-privileged'. He may even be delighted to realise that he has a 'right' to 'decent housing'. Maybe he will qualify for food stamps.

The idea of being 'poor' may never have occurred to him before. He may live in a part of the world where everyone is about as poor as he is...and all perfectly happy in their poverty. But now that the spell is on him, it sits like a curse. Poverty seems like something he has to escape...something he has to get out of...something that someone had better to do something about!

His new scaled-up consciousness has turned him into a malcontent. The poor man, previously happy in his naive particulars, is now miserable in his role as a poverty-stricken hick.

But the worst thing about it, TV and popular opinion twist him towards thinking that it is the public view of himself - not his own private view - that really matters.

In a matter of months, he has forgotten how content he really is. The public spectacle has turned him into a chump. He sees himself on television...as an unfortunate hillbilly. The national newspapers say he needs help. They even make fun of the way he talks. And now the revenuers are in the woods looking for his still!

All over the world, local customs, styles, manners, accents are disappearing. As the scale increases, with the expansion of the globalised market economy, people are being homogenised, leveled. Their food, their music, their clothes - all are mixed together, standardised...and like mixing remnants of paint cans - you end up with gray.

Regional variations hang on only in vestigial, folkloric form. Whether you go to New Orleans, Nashville, or Vienna, you will hear about the same music, find the same fashions in the same shops, and be able to eat the same McDonalds' hamburger. An investor in Bombay speaks the same language as one in New York.

Yet, it is the particularities of investments that make the difference between investment failure and investment success, the very things the world financial media cannot be bothered with - the kind of precise, detailed, particular, local knowledge that you really need for investment success. Instead, what the investor gets is the equivalent of a public school education; he knows nothing much...and thinks he knows everything.

And since all investors know pretty much the same thing - which is to say, they all share the same illusions and take them for wisdom - the markets tend to reflect the popular fashions as if they were the season's latest blue jeans.

The same phenomenon plays itself out in a nation's foreign policy too. A man knows perfectly well that he needs to be able to defend himself. Around the hills of New Hampshire, he may judge the risk of attack so slim that he goes unarmed. But walking through the back alleys of Manchester he may wish he were packing heat.

As the scale increases, he is unable to judge the risk. Give him a little TV news and he is ready to go to war with people he has never met, in places he has never been, for reasons he will never understand. Here again, the scale of the thing makes a mug of the man. He cannot know the facts, the people, or even the theory; he doesn't know what he's buying, but he's ready to pay with his life.

Even in matters as personal as health, a man soon finds himself the victim of scale. The state of his health scarcely matters. What matters is statistics. He is overwhelmed by the slogans and prejudices of the national media. Does he weigh too much? Does he get enough exercise? Does he eat enough seafood? Should he have a check-up every year; what do the statistics say? What do the papers tell him?

The large-scale chatter doesn't even stop at the bedroom door. He may have enjoyed a perfectly satisfactory sex life. But now he is confronted with comparisons...with averages...with the statistical expectations of the national press. Is he doing it often enough? Is he doing it well enough?

Before, these matters were personal and private. He used to set his own standards. But now, there is no such thing as a private matter. There is scarcely anything that is so private, so personal, so detailed, so local, and so important that it does not yield to large-scale standardisation.

No longer does he know what really matters except by reference to the public spectacle, from how frequently people make love to what kind of misgovernment they have in Iraq.

We are now all the same, all the time. We live in the same houses...we eat the same food...and suffer the very same illusions as everyone else. If we are unhappy, it is because the TV says we should be. We are all equal.

Bill Bonner is the President & Founder of Agora Inc, an international publisher of financial and special interest books and newsletters.

Disclaimer: The views mentioned above are of the author only. Data and charts, if used, in the article have been sourced from available information and have not been authenticated by any statutory authority. The author and Equitymaster do not claim it to be accurate nor accept any responsibility for the same. The views constitute only the opinions and do not constitute any guidelines or recommendation on any course of action to be followed by the reader. Please read the detailed Terms of Use of the web site.

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4 Responses to "The Scale on the TV Says We're All Equal"

mrs Hari

Dec 5, 2015

Your article just nails it mr Bill. You have said here , things that sound so simple . But the meaning is profound. Let not others decide for me with what where and how I can be happy. I am very happy designing games from discarded stuff, that my special boy can play. The joy when he learns something from it is indescribable.
Thanks Bill , I am comfortable in my own happiness. ...

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Kamesh

Dec 5, 2015

Wonderful article....well paced and well nuanced. We in India are discovering the perils of tuning in to National TV channels....I mean the entire lot...who report the same news, hone views as per their inclination and once they take a stance they twist the news to suit their ends........"India is Intolerant rant" of the news media for instance....

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Kiran Somalanka

Dec 4, 2015

Bill,
Rightly said. We have lost what is called awareness which allows each to do what is right for him/her at any point in time. We simply accept what is being thrown into our minds just because it is popular or some so-called expert said so or some numbers are simply thrown at us.
Thanks
Kiran

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Ram

Dec 4, 2015

One more Excellent article and piece of advise by Bill Bonner

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