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TELCO gears up for premium car launch - Views on News from Equitymaster
 
 
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  • Jan 5, 2000

    TELCO gears up for premium car launch

    Tata Engineering & Locomotive Ltd. (TELCO) is getting set for its large car prototype to be unveiled at the Auto Expo.

    TELCO is India's largest medium/heavy commercial vehicles (M/HCV) (65% market share in September 1999) and light commercial vehicles (LCV) (63% market share) manufacturer. It also manufactures utility vehicles (28% market share) and passenger cars (8% market share).

    The new car is more of a large car (four cylinder, two-litre) than a mid-sized one. While the specifications could change later, the grapevine has it that it will be fitted with a multi-point fuel injection 132 horsepower (at 5,500 rpm) engine. The car will boast of the latest styling and interiors. But all this won't come cheap, and the marketbuzz has it that the car will be priced in the region of Rs 800,000-900,000. This was reported in a leading financial daily.

    Given the current specifications, TELCO's car will be much larger than the Accent, and more powerful than most of its competitors in that segment.

    From the details available at present, and the performance of the Indica, the mid-sized car is expected to do well. Slowly but surely, TELCO is learning the ropes of the car business. Although the price tag may seem a little steep to some people, it is only tentative and could be pushed down if the company so feels. On second thoughts, given the comfort and quality that the company is offering, the price tag may not seem too unreasonable.

    Market view:
    Given the strong CV demand, and robust Indica sales, analysts have recommended a 'LONG TERM BUY' on the stock. Concerns about the capitalisation of the Indica and its break-even still persist.

     

     

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