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Kinetic sets sights on becoming a mobike major - Views on News from Equitymaster
 
 
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  • Jan 8, 2000

    Kinetic sets sights on becoming a mobike major

    Kinetic Engineering Limited (KEL) has unvieled two four-stroke bikes, marking the company’s entry into the motorcycle segment. It has also developed a zero-emission electric scooter, which will be launched within the year.

    Kinetic Engineering is the flagship company of the Firodia promoted Kinetic Group. Other group companies include Kinetic Motor Company (formerly Kinetic Honda Motor Company). The company’s traditional strengths lie in gearless scooters and mopeds manufacture. The groups’ product portfolio includes Kinetic Honda scooters, Luna range of mopeds and Kinetic Pride. The group benefited immensely from its technical tie-up with Honda Motor Company, Japan. Both the companies parted ways recently, with Kinetic buying out Honda in the Kinetic Honda JV.

    While one of the motorbikes is indigenously developed by the company, the other one is a product of technical collaboration with Hyosung of Korea.

    This is a conscious shift by this two-wheeler company, keeping in mind the waning popularity of scooters compared to motorcycles. The shift in consumer preference to motorcycles must have prompted the company to enter this segment. In doing so, it has joined a growing list of two-wheeler companies like Bajaj Auto who have shifted their focus to motorcycles.

    Though it is a positive move in sync with the industry progression, Kinetic will have to compete with the likes of Hero Honda, TVS Suzuki and Bajaj Auto, which it will not find easy. Also, the company might find difficulty in setting up an after sales service network, due to its relative inexperience in this field. The company’s dependence on foreign technology will also be a chink in its armour.

     

     

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