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The Indian FMCG sector continues to grow, fuelled by favourable economic and demographic trends.
But not all players in the market have been able to capitalise on these opportunities equally. Despite the overall resilience of the industry, some companies have faced significant challenges.
While the FMCG industry remains crucial to the Indian economy, investors must be mindful that not all companies are equally positioned to navigate this growth.
This brings us to ITC ltd, a dominant player in the Indian tobacco industry as well as the FMCG industry.
Established in 1910, it has moved into various sectors like FMCG, hotels, paperboards and packaging, agribusiness, and information technology, making it one of India's most valued companies today.
But what about the stock price?
In this editorial, we will examine the outlook for ITC.
ITC has a diversified presence in FMCG, packaging, paperboards & specialty papers, tobacco and agri-business.
In the branded packaged foods segment key brands of ITC include Aashirvaad (staples like atta and spices), Sunfeast (biscuits), Bingo! (snacks), YiPPee! (noodles and pasta), Candyman and mint-o (confectionery), Kitchens of India (ready-to-eat), B Natural (beverages), Fabelle (chocolates), Sunbean (coffee), and ITC Master Chef (frozen foods).
In personal care, it has brands like Fiama (shower gels and soaps), Vivel (soaps and body wash), Savlon (antiseptics and soaps) etc. Stationery features classmate and papercraft.
The company is extremely diverse with many more brands across key segments, including cigarettes.
ITC is among the fundamentally strongest companies in the country. Over more than a century, the company has successfully built a strong presence across multiple sectors.
The company has remained debt free for many years. It has strong cash flows driven by many businesses that are the leaders in their respective sectors.
Over the past 5 years, the revenue of ITC has grown at a CAGR of 7.8% and the net profit has grown at a CAGR of 5.1%.
It's return ratios are strong. The return on equity (ROE) and return on capital employed (ROCE) have averaged 26.5% and 35.4% over the past 5 years.
Over the last decade, ITC has successfully created an array of strong brands which are either #1 or #2. These brands are market leaders in their respective categories.
In a landmark decision ITC has separated its hotels business into a new entity - ITC Hotels Limited. It was a long pending demand of shareholders. This strategic move was one of the most significant corporate restructurings in recent Indian business history.
This move has allowed the management to operate with renewed focus on the FMCG, tobacco, and hotel businesses separately.
To provide a strong foundation for the demerged hotel entity, ITC transferred Rs 15 billion (bn) in cash and cash equivalents. This significant financial support will fuel growth and provide a safety net.
ITC is famous for being a high dividend stock. From 1994, the company has rewarded investors with dividends without missing a single year in between.
This is the one thing that makes ITC stand out. Over the years, the management has laid out a flexible capital allocation policy with dividend payouts being stepped up to about 80-85% of its post-tax profits.
In FY25, ITC paid out Rs 14.35 per share as dividends up from Rs 13.75 the previous year.
ITC's dividend payout ratio in FY25 was 89.6%. The company has come a long way in increasing its payout. Between 2003 and 2009, the company had a modest payout ratio ranging between 30-40%.
The company's 5-year average dividend payout ratio is 92.8% and its current dividend yield is 4.4%.
The big tax hike on cigarettes by the government will hurt either the company's margins or volumes or both. It's also likely to have an impact on the numbers of FY27 and beyond.
The market believes the company might will have to compensate for this by outperforming in the FMCG and paperboards business.
However, the recent performance of these businesses have not been exceptional.
In FMCG, ITC faces tough competition from big rivals (HUL, Nestle, Britannia, etc.), which can limit growth and margins.
In Q3 FY26, ITC reported revenues of Rs 217,066 m, compared to Rs 203,500 m in the same period last year, an increase of 6.7% YoY.
The consolidated net profits rose 2.3% YoY to Rs 49,161 m in Q3 FY26 compared to Rs 48,056 m in the same period last year.
| Rs m | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net Sales | 653,555.0 | 619,725.0 | 690,339.0 |
| Operating Profit | 276,800.0 | 279,430.0 | 285,079.0 |
| Operating Margin % | 42.4 | 45.1 | 41.3 |
| Profit After Tax | 194,767.0 | 201,908.0 | 200,365.0 |
The overhang of the cigarette business will be felt by investors until other business divisions compensates for the same.
Currently, the stock is under pressure due to a combination of concerns surrounding taxes, sales growth, margin pressure, and high competition.
However, the long term fundamentals of the business are strong.
Thus, while the stock price is likely to face the effects of negative investor sentiment in the short term, the long term prospects of the business are an entirely different matter.
This is the dichotomy that investors should keep in mind in the case of ITC.
Investors should evaluate the company's fundamentals, corporate governance, and valuations of the stock as key factors when conducting due diligence before making investment decisions.
To know more, check out ITC company fact sheet and quarterly results.
For a sector overview, read our FMCG sector report.
You can also compare ITC with its peers:
To know what's moving the Indian stock markets today, check out the most recent share market updates here.
Happy Investing.
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Sarit Panackal, is Managing Editor at Equitymaster. Sarit found his calling at the age of 19 while in engineering college. Fascinated with the stock market, he spent more time studying finance than engineering. He joined Equitymaster as an analyst in 2013. He has worked closely with all our editors, including co-heads of research, Rahul Shah and Tanushree Banerjee. As Managing Editor, he oversees Equitymaster's publications and ensures the highest quality of content reaches you, the reader.
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