A look at HT Media - Part I - Views on News from Equitymaster

Helping You Build Wealth With Honest Research
Since 1996. Try Now

  • MyStocks

MEMBER'S LOGINX

     
Login Failure
   
     
   
     
 
 
 
(Please do not use this option on a public machine)
 
     
 
 
 
  Sign Up | Forgot Password?  

A look at HT Media - Part I

Feb 27, 2008

Started in 1924, HT Media (HTML) is one of India’s leading print media companies. HTML is the second largest player in English via its brand, Hindustan Times (HT) and the fourth largest player in Hindi through Hindustan. It covers 65% of the population and has a readership base of 14.5 m readers and a daily circulation of 2.25 m copies. In this article we present more details about the company. Basket of offerings: HTML has a multi regional, multi lingual and multi segment presence. Currently HTML's basket of offerings includes - Hindustan Times (the flagship English daily) and Hindustan (Hindi daily). It is a significant player in northern India for its Hindi newspaper. HTML's English edition has a strong presence in Delhi and is doing well in Mumbai. HT Media recently underwent a complete revamp of its paper in Mumbai, which would aid higher circulation in the city. It recently forayed into the business news space with the launch of the newspaper Mint. Initially launched in the Delhi and Mumbai markets, Mint within a year has become the No 2 player in these markets. Mint was recently launched in Bangalore and the company is further expanding to other cities.

Wide presence: From being a Northern centric player, the company has widened its reach to a pan India presence. Consolidating its position in Bihar and Jharkhand, the company entered Uttar Pradesh (UP), Uttarakhand, Chandigarh and the like to achieve a pan-India footprint in the Hindi newspaper space. In FY06, HT Media entered Mumbai – one of the largest ad markets. HTML’s move was to increase its footprint and position itself as a national newspaper spanning the country’s two major ad markets - Delhi & Mumbai that together account for close to 40% of India’s print ad-spends. HT Media has become a strong contender within a short span of time and has a reach of nearly 1/6th the size of Times of India. HT is the number three player, behind TOI and DNA. Over the last 2 years, HTML has invested heavily in the Mumbai market both in terms of circulation and promotions. This has led to its growth in excess of 25% from the Mumbai markets, specifically in the last three months.

HTML derives 85% of its revenues from its English newspaper, while 15% is earned from Hindi. Mumbai and Delhi, which are matured regions and growing at 8% to 10% annually account for bulk of its revenues. HTML is second among English publications with an average issue readership of 3.3 m readers, as compared to a readership figure of 6.8 m for Times of India. HTML in Indian Readership Survey (IRS) Round 2 witnessed a marginal decrease of 12,000 readers from the IRS 2007 Round 1 figures.

Hindustan registered a 6% drop in readership in December 2007 and witnessed a drop in its rank from No 3 position in IRS Round 1. However, it has scaled up its Hindi segment to move up from 8th position two years back to the current position. The readership for Hindustan stands at 8.5 m. The size of the Hindi print market has been pegged at Rs 24 bn with an equal mix of advertising and subscription revenue. Hindustan has a big foothold in Bihar, Jharkhand, UP and Delhi addressing 40% to 45% of the Hindi belt. It has now started to increase its presence in Uttar Pradesh and Uttaranchal to garner more share of the Hindi belt. While HT Media continues to launch new editions, it needs to simultaneously consolidate its dominance in the Bihar and Jharkhand markets. With players like Dainik Jagran and Dainik Bhaskar upping their stake, competition is heating up in these markets.

In case of its business daily, HTML‘s Mint has already carved a niche among business readers in the nation's political and commercial capitals, with a circulation of over 100,000 copies. With its recent launch in Bangalore, it is the number two paper in that city, with a print order of about approximately 10,000 copies. In the next quarter, the company is planning to launch Mint in Kolkata, thereby increasing its reach.

We shall provide further highlights on the company in the next article.

Equitymaster requests your view! Post a comment on "A look at HT Media - Part I". Click here!

  

More Views on News

JAGRAN PRAKASHAN 2020-21 Annual Report Analysis (Annual Result Update)

Nov 1, 2021 | Updated on Nov 1, 2021

Here's an analysis of the annual report of JAGRAN PRAKASHAN for 2020-21. It includes a full income statement, balance sheet and cash flow analysis of JAGRAN PRAKASHAN. Also includes updates on the valuation of JAGRAN PRAKASHAN.

JAGRAN PRAKASHAN Announces Quarterly Results (3QFY21); Net Profit Down 6.0% (Quarterly Result Update)

Feb 10, 2021 | Updated on Feb 10, 2021

For the quarter ended December 2020, JAGRAN PRAKASHAN has posted a net profit of Rs 769 m (down 6.0% YoY). Sales on the other hand came in at Rs 4 bn (down 27.2% YoY). Read on for a complete analysis of JAGRAN PRAKASHAN's quarterly results.

What Fuelled the Sudden Surge in PVR and Inox Shares Today (Views On News)

Sep 27, 2021

Shares of both multiplex chain operators surged almost 18% to hit their 52-week highs.

8 Penny Stocks with Exceptionally High Promoter Holding (Views On News)

Sep 25, 2021

While high promoter holding is a good thing, there can be rare cases where penny stock promoters use misleading information about the actual valuation.

Shareholder Activism Triggers a 30% Rally in Zee Entertainment Shares (Views On News)

Sep 14, 2021

Zee Entertainment shares zoom after top investors seek CEO and MD Punit Goenka's removal.

More Views on News

Most Popular

Infosys vs TCS: Which is Better? (Views On News)

Nov 26, 2021

In the post pandemic era, the top two IT companies in India are fighting to capture the growing demand for IT.

This Multibagger Stock Zooms 20% After Dolly Khanna Buys Stake (Views On News)

Nov 24, 2021

Shares of this edible oil company zoomed over 50% in three days after ace investor bought around 1% stake.

6 Popular Stocks that Turned into Penny Stocks (Views On News)

Nov 27, 2021

A look at popular stocks that crashed big time and never recovered, i.e. which went from 'Multibaggers to Multibeggers'.

India's Top 5 Monopoly Stocks to Watch Out for (Views On News)

Nov 30, 2021

These 5 companies dominate their sectors with a huge piece of the pie.

The Biggest Winners and Losers in India's Transition to Electric Vehicles (Profit Hunter)

Nov 26, 2021

How India's EV transition could be a major headwind for the incumbents.

More

Become A Smarter Investor
In Just 5 Minutes

Multibagger Stock Guide 2022
Get our special report Multibagger Stocks Guide (2022 Edition) Now!
We will never sell or rent your email id.
Please read our Terms

JAGRAN PRAKASHAN SHARE PRICE


Dec 7, 2021 (Close)

TRACK JAGRAN PRAKASHAN

  • Track your investment in JAGRAN PRAKASHAN with Equitymaster's Portfolio Tracker. Set live price alerts, get research alerts and more. Get access now...
  • Add To MyStocks

MORE ON JAGRAN PRAKASHAN

JAGRAN PRAKASHAN - OLYMPIC CARDS COMPARISON

COMPARE JAGRAN PRAKASHAN WITH

MARKET STATS