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Pfizer gives hiccups to the competition

May 19, 2000

With the onset of the monsoons (prematurely, one must add) the one segment that should see an immediate pick up is the cold and cough segment. However, interesting trends have emerged in this segment over the last year. Pfizer the biggest company in the cough and cold segment has actually gained market share. Its brand Corex grew by 14.1% when the overall market grew by hardly 1%. Out of the market size of Rs 4,844 m, Pfizer now enjoys a market share of almost 14.3%. Corex can be expected to contribute around 18% to its current year turnover.

Brand/Company Value (Rs m) Mkt Share Growth
Overall Mkt 4,844 100.0% 0.9%
Corex (Pfizer) 694 14.3% 14.1%
Phensedyl (RP) 379 7.8% 21.0%
Beandryl (P.Davis) 246 5.1% -20.4%

Even the second largest brand Phensedyl (Rhone Poulenc) seems to have gained market share with a 21% growth. Phensedyl now enjoys a 7.8% share in the market.

The biggest loser seems to be Benadryl of Parke Davis. The cough syrup has declined by 20.4% even as the market grew by 1%.

With Pfizer taking over Warner Lambert internationally, Parke Davis in India would anyway come under the Pfizer fold. Thus Pfizer would anyway control over 20% of the Indian market. That should be enough to make the competition sneeze!

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