Indian is being touted as the next major tourist destination in Asia with no fewer than 6 hotel chains looking at investing in the Indian market.
A comprehensive survey by Jopnes Lang LaSalle, a leading Singapore based hotel and real estate consultancy firm, says market conditions will improve by the year 2000, ensuring a recovery in the performance of the hotel sector, with a corresponding improvement in demand for investment grade properties.
The study points to the basic reasons for India's failure to attract tourists in the past. Lack of basic tourist facilities, budget hotel accommodation, poor infrastructure, insignificant government attention and instability at the political level has all contributed to India's backwardness as a tourist centre. However with increasing awareness by both public and private sector enterprises, and an effort to improve infrastructure facilities will help in attracting tourists. Adequate priority is also beiong given to increasing adventure tourism, including wildlife, water sports, skiing, mountaineering and camping. According to estimates by the World Tourism Organisation (WTO), of the 6 m tourists likely to visit South Asia, about 3 m will visit India in the year 2000.
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