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Ranbaxy chants global brand mantra - Views on News from Equitymaster
 
 
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  • Jun 10, 1999

    Ranbaxy chants global brand mantra

    Ranbaxy plans to give a boost to its international operations by entering the Brazilian markets, by expanding its operations in China and making a foray into the branded products business in UK.

    The company has incorporated a wholly owned subsidiary in Brazil and has decided to enter into a JV with a local partner in that country. According to newly appointed CEO, MR Brar, Brazil will be the next international market that the company will enter. It expects to commence operations in the next 6 months. Mr Brar also revealed that Ranbaxy would introduce its advanced and proprietary technologies through the wholly owned arm. The JV in which Ranbaxy will hold majority control will undertake local manufacture. The Brazilian partner has yet not been named in the venture.

    In the UK, Mr. Brar said Ranbaxy is interested in making a foray into the branded business.

     

     

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