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Cadbury: Recharging its brands - Views on News from Equitymaster
 
 
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  • Jul 16, 1999

    Cadbury: Recharging its brands

    Cadbury India has reported net sales of Rs 945 mn (YoY growth of 23.8%) and a net profit of Rs 60 mn (YoY growth of 17.5%) for the quarter ended June 30th 1999.

    Cadbury is the leader in the Indian chocolate industry (70% market share). The company, which owns leading brands like Dairy Milk, Eclairs and % Star, also has a strong presence in the malted food drinks industry through Bournvita.

    Cadbury has reported lower operating margins mainly on account of the increased advertisement expenditure incurred in the relaunch of its leading brand, Bournvita.

    The company is witnessing increasing competition from Nestle, and this has resulted in the company losing market share in the food drinks market. However, Cadbury has responded by introducing lower priced new products and variants of existing products.

    Market View:
    Analysts have rated the stock as a 'BUY' on account of its strong brands in its portfolio and the company's decision to unlock value from its huge surplus real estate.

     

     

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