Nutraceuticals: What’s that? - Views on News from Equitymaster

Helping You Build Wealth With Honest Research
Since 1996. Try Now

  • MyStocks


Login Failure
(Please do not use this option on a public machine)
  Sign Up | Forgot Password?  

Nutraceuticals: What’s that?

Aug 13, 2001

"An apple a day keeps the doctor away”, as the saying goes. But do you have apples everyday or rather do you remember to have apples on your dining table. Not feasible, right? Why bother now that you have simple pills to pop up instead. That’s exactly what nutraceuticals is all about. Nutraceuticals describes a host of preparations, which are gaining acceptance these days to substitute your ideal diet. The term “nutraceuticals” combines the word “nutrient” with “pharmaceuticals” to describe dietary supplements used for the treatment or prevention of diseases.

Nurtraceuticals are derived from naturally occurring substances that should ideally form part of your daily diet or which have some remedial values. Take for example, broccoli vegetable, which is supposed to protect against cancer. However, consuming broccoli may not be feasible everyday, but a 500 mg tablet of broccoli extract may just do the trick. Grapes are rich in flavonoids, which have anti-oxidant properties. Garlic is beneficial to control cholesterol levels. The list is long. In short, nutraceuticals can be an alternative to the most suitable diet for you.

Nutraceuticals need not come only as tablets. They could be foods and beverages too. The beverage segment is one of the fastest growing sub-segments of the nutraceuticals markets and also has the benefit of being convenient for the addition of nutraceutical ingredients. Beverages could include meal replacement beverages, lifestyle and wellness beverages, medicinal teas and isotonic beverages. In the U.S., the beverage market accounts for $1.17 billion of the nutraceuticals market, valued at approximately $86 billion and growing 10% annually.

It is estimated that more than 100 million people in the U.S. use nutraceuticals. In Japan, about 47% of the population consume these products. The interest in nutraceuticals could be related to a perception that “natural is good”. They are particularly favored for their supposed benefits in chronic disease and in trying to ward off the effects of aging. Optimism regarding their roles in preventing disease may have also contributed to their popularity.

Go to the pharma store in your neighborhood and you will find hosts of medicines claiming to improve your memory skills, body resistance, stamina, delaying your aging process, etc., etc. Take for example, a product from Ajanta Pharma called ‘Carofit’. The product is essentially a carrot extract supplemented with essential vitamins, supposed to be taken only once with your breakfast. The company claims that the product is effective for a range of issues including repairing tissue damage, improving immunity, to reduce environmental pollution effects etc. Convenient, isn’t it?

There is no doubt that the concept of nutraceuticals is catching up in India. However, the key deterrent for the nutraceutical industry growth in India is affordability. The guy on the street is not going to consume a vegetable extract if it costs him many times higher than the vegetable itself.

Equitymaster requests your view! Post a comment on "Nutraceuticals: What’s that?". Click here!


More Views on News

LAURUS LABS LTD Share Price Down by 5%; BSE HEALTHCARE Index Down 1.0% (Market Updates)

Sep 24, 2020 | Updated on Sep 24, 2020

LAURUS LABS LTD share price is trading down by 5% and its current market price is Rs 1,347. The BSE HEALTHCARE is down by 1.0%. The top gainers in the BSE HEALTHCARE Index are APOLLO HOSPITALS (up 5.2%) and SYNGENE INTERNATIONAL (up 3.5%). The top losers is LAURUS LABS LTD (down 5.3%)..

NARAYANA HRUDAYALAYA LTD Share Price Down by 8%; BSE HEALTHCARE Index Down 1.6% (Market Updates)

Sep 24, 2020 | Updated on Sep 24, 2020

NARAYANA HRUDAYALAYA LTD share price is trading down by 8% and its current market price is Rs 302. The BSE HEALTHCARE is down by 1.6%. The top gainers in the BSE HEALTHCARE Index is SANOFI INDIA (up 1.6%). The top losers is NARAYANA HRUDAYALAYA LTD (down 7.8%)..

More Views on News

Most Popular

How the 8-Year Cycle Can Help Identify Multibaggers (Fast Profits Daily)

Sep 11, 2020

This is how you can apply the greed and fear cycle in the market to pick stocks.

Why We Picked This Small-cap Stock for Our Hidden Treasure Subscribers (Profit Hunter)

Sep 17, 2020

This leading household brand will profit big time in a post covid world.

This Could Be the Best September for Auto Stocks (Profit Hunter)

Sep 11, 2020

Here's why I think this month could be a great for auto stocks.

What Do the Charts Say About Buying Smallcaps Now? (Fast Profits Daily)

Sep 18, 2020

Everyone seems to be excited about buying smallcaps now...but is it the right thing to do? What do the charts tell us? Find out in this video...


Covid-19 Proof
Multibagger Stocks

Covid19 Proof Multibaggers
Get this special report, authored by Equitymaster's top analysts now!
We will never sell or rent your email id.
Please read our Terms


Sep 24, 2020 (Close)