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Qualis takes the market by storm

Aug 22, 2000

In the utility vehicles (UV) segment, the Toyota Qualis has reported a sale of 5,377 vehicles for the period April-June 2000, and has captured 19% of the segment's market share. The reasons for its success are many: correct timing of entry and the product features itself. While other players in the UV segment took time to introduce new models, Toyota's entry at the right time has helped it sweep the segment. As a result Mahindra & Mahindra (M & M) has lost market share in the UV segment in the current year. Its new model the 'Bolero' has been a latecomer. M & M's utility vehicle volume for April-June 2000 have fallen by 12.7% YoY.

Vehicles Utility Vehicle nos.
(Apr-Jun 2000)
Market Share
(Apr-Jun 2000)
FY2000
(nos.)
Market share
FY2000
M & M 13,712 48.6% 70,433 58.2%
Telco 7,091 25.1% 31,983 24.9%
Hindustan Motors 476 1.7% 2,649 2.0%
Maruti Udyog 533 1.9% 8,705 7.0%
Bajaj Tempo 1,012 3.6% 6,133 5.0%
Toyota Kirloskar 5,377 19.1% 3,519 2.9%
Total 28,201 100.0% 123,422 100.0%

Telco, has been active however and has already launched few of its Sumo variants. As a result its sales have increased by 13.8% YoY from April-June 2000. The company will be launching 6 new Sumo variants during the year. Besides the company will be launching the "Spacio", which is a product aiming to cater to both the rural and urban market. The company's market share is expected to go up in the current year.

In the current year there has been an overall slowdown in the UV segment though it is performing better than medium and heavy commercial vehicles. The reasons for this slowdown is mainly the unified sales tax rate leading to higher prices of vehicles.

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