Going by the growth numbers of India's largest commercial vehicle (CV) manufacturer, Tata Engineering Ltd (Telco) for financial year 2000, the company should have been laughing all the way to the bank. Instead, Telco reported a loss before extraordinary gains to the tune of Rs 591 m.
The company's medium and heavy commercial vehicles (M & HCVs) volumes grew by 36 percent, utility vehicles (UVs) by 2 percent and passenger cars by a stupendous 2,439 percent in financial year 2000. However, the company's maiden car project (Indica) drained the company's bottomline. A subsequent slow down in demand post April 2000 added to the company's woes. As a result, the markets have hammered the stock to new 52 week lows every now and then.
First, the drought conditions and then the unevenly spread monsoons have resulted in a slowdown in industrial and agricultural activity. The government's decision to implement a uniform sales tax, across all states resulted in higher prices of vehicles. Added to this, the recent oil price hike has made matters worse.
No signs of any improvement
M & HCVs
The company's main businesses too have slowed down in the current financial year. Its M & HCV volumes have dropped by 21 percent in the first half of financial year 2001 to 23,475 vehicles as compared to 29,687 vehicles for the same period of the previous year.
In the UV segment the company has fared better. Though most other players saw a decline in volumes in the current year, Telco's UV volumes grew by 4 percent for the first half of financial year 2001. This was achieved by the timely introduction of its Sumo variants in the market.
Internally too, since the past few years the company's operating margins have been under pressure. In the first quarter of financial year 2001 its operating margins fell to 5.8 percent as compared to 6.8 percent in corresponding period of the previous year due to higher costs related to its car division and Cummins engines. The company will absorb the high cost of the Cummins engines as it plans to take the usage of Cummins engines in its operations upto 100 percent in the current year. The usage of Cummins engines stood at around 80 percent for the first quarter of financial year 2001.
In September the slowdown gains momentum
M & HCVs
The company was expecting to break even on its car division in the current year as it expected to clock in sales of 90,000 vehicles. However in the current year the passenger car segment too has slowed down. The company has subsequently revised its sales target to 70,000 cars. This target too seems unachievable as for the first half of the current financial year, the company has sold only 25,189 cars. This would delay the company's break even further. As the process of amortisation of expenses on the car project have started from September 1999, this too will have a negative impact on Telco's margins.
Telco is unlikely to show a turnaround in the current year, as the recent hike in diesel and petrol prices would further act as a dampener to its performance in the second half. The overall slowdown in the economy has resulted in a reduction in demand across all the major sectors. Financial Year 2001, will be a tough year for Telco and its losses are likely to increase.
Operating margins under pressure
Operating Profit (EBDIT)
Operating Profit Margin (%)
Depreciation and amortisation
Profit before Tax
Profit after Tax/(Loss)
Net profit margin (%)
On a more positive note, Telco has initiated a major cost cutting exercise to cushion itself from its declining CV volumes. The company has come out with a three pronged strategy for improving its overall revenues. This includes cost reduction, qualitative improvement and new product development.
The company aims to reduce overall costs by 4 to 5 percent per annum. It has introduced an employee separation scheme which has been offered to 3,000 employees in the current year. This should help sprucing up the company's gross margins over the next few years.
In new product development, Telco together with its consultant Warwick Manufacturing Group will come out with products which cater to the specific needs of the consumers. This stems from the fact that competition in the commercial vehicles segment is increasing with the entry of foreign players like Volvo in the Indian market. Hence, Telco needs to gear up and get its act together.
Though all these measures will help the company in reducing costs over a three year time frame, the worry currently is that commercial vehicle volumes are not showing any signs of a pick up. The stock markets were looking forward to a strategic alliance for its car project. However, the company's stance is more towards a model swapping arrangement with some international car companies. Considering that consolidation in the sector will play a key role in future, the company will have to look out for a strategic partner and add new models to survive in midst of higher competition.
However, the overall situation for Telco is not that bad. In the commercial vehicle industry it is best positioned to come out of the slump incase of a recovery. Its widely accepted and vast range of commercial vehicles, strong distribution network, no capacity constraints and the fact that it is a national player, make it an attractive longer term bet.
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