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Hero Honda firms up Rs 3 bn investment plan - Views on News from Equitymaster
 
 
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  • Oct 27, 1999

    Hero Honda firms up Rs 3 bn investment plan

    The Munjals of Hero Honda have outlined an ambitious investment plan to inject Rs 3 bn by 2002 to introduce two new motorcycle models and expand total production capacity to 1 m units p.a. This was disclosed by a financial daily.

    Hero Honda, a joint venture between the Munjals and Honda Motors, is India's leading manufacturer of motorcycles (39% market share in August 1999).

    Hero Honda has already invested Rs 1 bn in FY2000, and will invest the balance over the next two years. The management declined from disclosing any details about the proposed launches and its capacity expansion plans. However, it did say that the new models would be positioned in the 100-156cc range and would be priced below CBZ.

    Hero Honda's Splendor has a vice-like grip in the Indo-Japanese motorcycle segment, and the Caliber (Bajaj Auto) and Samurai (TVS Suzuki) have both struggled to maintain market share. With its new launches, the company will fortify its presence in the motorcycle segment, which could mean more headache for its competitors.

    However, the latter have their own plans to counter Hero Honda. Both Bajaj Auto and TVS Suzuki have models on the anvil to counter the 'Splendor'. However, given the performance of the Splendor so far, the models will have to be exceptional (in price and quality) if these companies want to make a dent in Hero Honda's market share.

     

     

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