Colgate brand clings on to its numero uno position - Views on News from Equitymaster

Helping You Build Wealth With Honest Research
Since 1996. Try Now

  • MyStocks

MEMBER'S LOGINX

     
Login Failure
   
     
   
     
 
 
 
(Please do not use this option on a public machine)
 
     
 
 
 
  Sign Up | Forgot Password?  
  • Home
  • Outlook Arena
  • Nov 18, 1999 - Colgate brand clings on to its numero uno position

Colgate brand clings on to its numero uno position

Nov 18, 1999

According to a survey conducted by the research firm IMRB, Colgate has retained its status as the No. 1 brand in India. The other brands in the top 10 list include dairy brand Amul, Reckitt and Colman’s Dettol, snack food major Britannia, Hindustan Lever’s (HLL) Lifebuoy, P&G’s Ariel, Smithkline Beecham’s Horlicks, and again HLL’s Lux brand. Emerging in the bottom rung of the top 10 was media company Zee TV at No. 9, closely followed by national broadcaster Doordarshan.

Colgate is king, but for how long?

The other brands in the top 10 list include dairy brand Amul, Reckitt and Colman’s Dettol, snack food major Britannia, Hindustan Lever’s (HLL) Lifebuoy, P&G’s Ariel, Smithkline Beecham’s Horlicks, and again HLL’s Lux brand. Emerging in the bottom rung of the top 10 was media company Zee TV at No. 9, closely followed by national broadcaster Doordarshan.

The dark horses in the top 10 list this year were Amul (ranked No. 24 last year), Zee (No. 38 last year) and Ariel. Colgate barely managed to cling on to its top slot. The surprising loser this year has been Reckitt’s ‘Iodex’, which ranked No. 2 last year behind Colgate.

The dark horses in the top 10 list this year were Amul (ranked No. 24 last year), Zee (No. 38 last year) and Ariel. Colgate barely managed to cling on to its top slot. The surprising loser this year has been Reckitt’s ‘Iodex’, which ranked No. 2 last year behind Colgate.

In the cola market Thumps Up emerged as the top cola brand, beating both global brands Coke and Pepsi. Overall Thumps finished at No. 29 in the rankings.

The rankings underlined the fact that new companies are becoming popular and old majors including MNC’s are losing ground. This reiterates that bags of money to sustain marketing efforts are not enough to attract consumer attention. But then again, these rankings do not necessarily set the cash registers ringing for these companies.

With India emerging as the preferred destination for most MNC's, there is likely to be slew of new brands entering the market in the years to come. In such a scenario, these rankings are likely to change quite frequently.

Equitymaster requests your view! Post a comment on "Colgate brand clings on to its numero uno position". Click here!

  

More Views on News

HUL Announces Quarterly Results (3QFY21); Net Profit Up 18.9% (Quarterly Result Update)

Jan 28, 2021 | Updated on Jan 28, 2021

For the quarter ended December 2020, HUL has posted a net profit of Rs 19 bn (up 18.9% YoY). Sales on the other hand came in at Rs 119 bn (up 20.9% YoY). Read on for a complete analysis of HUL's quarterly results.

HUL Announces Quarterly Results (2QFY21); Net Profit Up 8.7% (Quarterly Result Update)

Oct 21, 2020 | Updated on Oct 21, 2020

For the quarter ended September 2020, HUL has posted a net profit of Rs 20 bn (up 8.7% YoY). Sales on the other hand came in at Rs 114 bn (up 16.1% YoY). Read on for a complete analysis of HUL's quarterly results.

HUL 2019-20 Annual Report Analysis (Annual Result Update)

Aug 6, 2020 | Updated on Aug 6, 2020

Here's an analysis of the annual report of HUL for 2019-20. It includes a full income statement, balance sheet and cash flow analysis of HUL. Also includes updates on the valuation of HUL.

HUL 2018-19 Annual Report Analysis (Annual Result Update)

Jun 7, 2019 | Updated on Jun 7, 2019

Here's an analysis of the annual report of HUL for 2018-19. It includes a full income statement, balance sheet and cash flow analysis of HUL. Also includes updates on the valuation of HUL.

More Views on News

Most Popular

India: Recovery Stalled by Vaccine Games? (The Honest Truth)

Apr 13, 2021

Ajit Dayal on how India's vaccine strategy will impact the markets.

4 Stocks to Make Your Portfolio Immune to the Second Covid Wave (Profit Hunter)

Apr 6, 2021

Rather than predicting the market, successful investing is more about preparing well and placing your bets accordingly.

An India Revival Stock I'm Bullish On... (Profit Hunter)

Apr 9, 2021

This could take India to the position of 3rd largest economy.

Why Did the Market Crash on Monday? (Fast Profits Daily)

Apr 13, 2021

In this video, I'll you what I think is the real reason behind yesterday's market crash.

A Unique Sector for Short-Term Profits (Fast Profits Daily)

Apr 12, 2021

This ignored sector could deliver big short-term profits.

More

India's #1 Trader
Reveals His Secrets

Secret To Increasing Your Trading Profits Today
Get this Special Report,
The Secret to Increasing Your Trading Profits Today, Now!
We will never sell or rent your email id.
Please read our Terms

HUL SHARE PRICE


Apr 16, 2021 (Close)

TRACK HUL

COMPARE HUL WITH

MARKET STATS