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LML to launch scooters with Peugeot's expertise - Views on News from Equitymaster
 
 
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  • Dec 15, 1999

    LML to launch scooters with Peugeot's expertise

    Scooter major, LML, plans to launch its scooters including the 100-cc gearless scooters with technical help from Peugeot.

    LML is India's second largest scooter manufacturer with 27% market share (September 1999). Its brands are recognised for their styling and aesthetics. LML had earlier entered into an equity tie-up with Piaggio, but the relationship between the two partners soured and currently it only has technical tie-ups with some MNCs.

    Close on the heels of its split with Piaggio, LML has approached Peugeot to help it launch its new range of scooters. Earlier it had entered into a tie-up with Daelim of Korea for motorcycles, which will be launched in January. LML has no plans to offer equity stakes to its technical partners.

    Currently, LML sees a lot of potential in the 100-cc scooter segment especially in the semi-urban and rural segments and has drawn up plans to launch a range of scooters, scooterettes and upgrade existing models. This was reported by a leading business daily.

    LML's products will definitely benefit from Peugeot's technical inputs. Peugeot will fill the technical void created after Piaggio exited from LML. With more technical-savvy products in the pipeline, LML will benefit immensely.

    Moreover, LML seems to have learnt its lessons well after its problem with Piaggio. It will not offer an equity stake to its partners and will command control over the company's operations without any interference.

    Market view:
    In view of lower sales in the scooter segment, and added burden on margins with forays in motorcycles and scooterettes, analysts have flagged LML as a 'SELL'.

     

     

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