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Skoda plans Octavia roll-out in June - Views on News from Equitymaster
 
 
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  • Dec 21, 1999

    Skoda plans Octavia roll-out in June

    Czech auto major and Volkswagen subsidiary, Skoda, has firmed up plans to launch the Octavia - its mid-size car offering by June 2000.

    According to news reports, the Octavia will assemble semi-knocked down (SKD) kits at the greenfield plant which it plans to set up near Aurangabad (Maharashtra).

    Skoda has set itself a target of 3,000 cars in the first year of operations. It expects to touch 10,000 cars by the third year. As the company will be starting small, its dealer network will be proportionate. Sources revealed that the Fabia (a new model) will follow the Octavia in 2001.

    Volkswagen's foray in the Indian market (through the Skoda) heralds the arrival of other companies (like Audi) from its stable. These companies will try to leverage the Volkswagen group strengths to establish a foothold in the Indian markets.

    Skoda's arrival will make the mid-sized car segment extremely competitive. A lot of companies (General Motors, Honda, Toyota, Maruti, TELCO) are eyeing this segment with interest and have launched or plan to launch models in the near future. Companies with the broadest range of models catering to a vast segment of consumers will be most successful. Currently, only Maruti fits the bill. Manufacturers like Ford, General Motors and now Skoda will find it difficult to survive with just a couple of models.

    Given the kind of competition it is dealing with (Maruti, Ford, General Motors, Honda, Mitsubishi) Skoda will find the going far from easy. With just one model and a small-scale distribution network, it will find it a struggle, at least initially. However, as no indicative price for the Octavia has been announced as yet, it is difficult to comment on the success of the car as far as pricing is concerned.

     

     

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