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The Greater Noida of Central Mumbai

Nov 22, 2018

Vivek Kaul

Last November I had travelled to Greater Noida. I was in New Delhi and booked an Uber to get there.

The farmers of Punjab, and Haryana, had been burning rice straw. There was smoke in the air and I was wearing a mask. It was a dystopian-dark afternoon, as we drove to Greater Noida.

Along the way, I saw empty fields waiting for the next sowing, empty plots on which apartments were to be built, half-built apartments, fully-built apartments in which no one was living and five-star hotels in the middle of nowhere. (Of course, there were areas where people were actually living as well).

Somewhere along the way, the driver took a left turn. It was supposed to be a short cut. For a period of around five minutes, as we drove through empty roads with almost no soul in sight, I had a feeling I had been kidnapped. It made me wonder, who would they call for the ransom? And would the police botch up the investigation as they tend to do in this part of the country? We were in western Uttar Pradesh after all. Not exactly, Vishal Bhardwaj's Omkara territory, but somewhere around there.

Thankfully, nothing of that sort happened. I did not make it to the newspapers and it was only my imagination working overtime. Reading too much crime fiction comes with its share of negatives as well.

And I survived to live another day.

The driver dropped me at the five-star hotel. I was supposed to spend the next two days there. Once I was there, the feeling I got was like someone decided to build this new city and then one day got bored and abandoned it.

Greater Noida is India's very own ghost city.

When I woke up the next morning, I looked out of the window, and all I could see for miles at end was smoke and abandoned land on which apartments were to be built. (For those who are still bullish about real estate as an asset class, I suggest they kindly visit Greater Noida once. You will realise how bad things can get when a big real estate bubble pops).

These days, from what I have heard, builders are trying to create an impression of buildings being inhabited in Greater Noida, by putting on a few clothes to dry in the balconies of empty apartments. Basically, no one wants to move into an empty apartment in a ghost town.

And that's the irony of a real estate bubble going all wrong. When the bubble was on, people were falling over one another to buy real estate. The moment it burst, they just abandoned it.

Also, how do you get people to move into an area, where they don't want to move in? You put undergarments and clothes for drying. This is what they call jugaad in northern India. While the ghost town of Greater Noida is very visible to the eyes, there is another ghost town bang in the middle of Central Mumbai, around where I live. Just that this ghost town is invisible to the human eye, because it's vertical in nature, unlike Greater Noida.

Central Mumbai constitutes of areas like Dadar, Prabhadevi, Worli, Parel, Lower Parel (now also called Upper Worli, by some builders) and Mahalakshmi. This was the area where India's biggest textile mills used to operate out of, till they started shutting down, one by one.

It was the mecca of Indian capitalism until things started to go all wrong in the late 1970s and early 1980s, once the trade unions and the capitalists started clashing. We all know who won in the end.

The textile mills in these areas have gradually been converted into offices, malls and apartments. These include some famous mills like Jupiter Mill, Kamala Mill, Paragon Mill, Century Mill, Bombay Dyeing, Prakash Cotton, Standard Mill, Shriram Mill, and so on.

The area has seen the development of many high rises with expensive apartments. When I step out of home and walk around in the evening after the sunset, I can see that many apartments in many high rises are still unoccupied. There are no lights on in these apartments.

In fact, a recent report by Liases Foras, a real estate research and rating company, and as reported in the Mint, points out: "Out of the total supply of 7,292 luxury apartments in Worli and Prabhadevi, 4,107 remain unsold."

The newsreport further points out that a little over 200 such apartments get sold during the course of a year. This isn't surprising given that the average cost of an apartment in this area is Rs 10 crore. At the rate of 200 units a year, it will take many years, before these apartments are sold. Until then they will remain a ghost town up in the air.

Of course, this is just Worli and Prabhadevi. As mentioned earlier, there are other areas in Central Mumbai, where similar expensive apartments have been built and haven't been finding many buyers.

There is a Greater Noida right in the middle of Central Mumbai.

The price of these apartments is totally out of whack. If India had so many rich people who could afford to buy apartments priced at an average of Rs 10 crore, we wouldn't be a poor country.

This is the basic problem with Indian real estate. And until prices correct, the real estate market is not going to recover. I have said this over and over again, over the last six years, and I see no reason not to say it all over again.

Somethings never change!


Vivek Kaul
Vivek Kaul
Editor, Vivek Kaul Publishing

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Vivek Kaul is the Editor of the Diary. He is the author of the Easy Money trilogy. The books were bestsellers on Amazon. His latest book is India's Big Government - The Intrusive State and How It is Hurting Us.

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6 Responses to "The Greater Noida of Central Mumbai"


Dec 5, 2018

Not only Mumbai, but Hyderabad and Chennai, cites am familiar with has apartments priced at 2cr!!! Who can afford these - even Senior IT folks would dread taking on such loans ... how are these priced then?


Neeraj Mishra

Nov 26, 2018

Dear Vivek, Interesting insight. You are absolutely right that these 10 crore properties will lie idle for very long. Same is the case of Noida/ Greater Noida properties. But there are some very different reasons in the two spaces. In Mumbai, the Builders/Investors are counting on the Modi phenomena to fade away in 2019. hence they are waiting for the Black money spigot to open by second half, 2019. All the Hawala stashed abroad will come flooding back. In Noida/ Greater Noida, the stacks are different. Here, the Promoters have very little skin in the game. They can afford to wait out the downturn, till eternity come, likely to reverse by 2019. They foresee a big upsurge whether Modi comes back or not. Only the color of money will change. if Modi wins, the markets will be euphoric. If he loses, the Black money will be. NCR, the builders have spent very little by way of construction, most collections are already in safe heavens of Mauritius/ Singapore/ jersey, et al. Investors/ Babus/ Politicians of Hindi belt have poured their black money ( in cash). They do not wish exposure. Banks have some exposure, they will live with the losses, over few quarters. Local Authorities are facing huge losses, as their land is taken without payment. But then when has any Government entity lost sleep over this minor issue? Sub Contractors/ material suppliers are not paid in cash, but in non existent flats!! Hence Builders in NCR will not lower prices. Inflation will.



Nov 23, 2018

Dear Sir , If more than fifty percent apartments in Central Mumbai are lying unsold then how come Mumbai builders are the among the richest indians ? You must have read about Mangal Prabhat Lodha and another who have personal fortunes of more than twenty seven and twenty two thousand crores ! Please explain this .



Nov 23, 2018

You are absolutely right I was also experienced the same as you mentioned in your story. But my driver was from Ola, a bad driver took me to jungals my daughter was with me. Charged Rs 4000 from G noida to Panipat. Very long route. Thanks to God nothing had happened.


Ramesh B

Nov 22, 2018

mogambo.....khus hua!


Alok Kothari

Nov 22, 2018

Dear Vivek, one thing you forgot is that Greater Noida in NCR is the most affordable housing in the country with prices of Rs 3000/sqf and in Mumbai the prices in ghost areas are at least 10 to 20 times higher. hence Mumbai may remain ghost town for ever but Greater noida in NCR will fill up very fast. look out what happens to the prices in Greater Noida in next year when it is connected to Metro.and also in next 4 years when New international airport in Jeewar becomes operational. Regards Alok Kothari

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