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At the time of the launch of the Quantum Long Term Equity Fund, we had 760 investors with a total AuM of Rs 10.57 crore.
As of September 30, 2012, we have 11,570 investors in the Quantum Long Term Equity Fund with a total AuM of Rs. 132.19 crore. (We have 27,731 investors across all our 7 products with a total AuM of Rs. 248.58 crore as of September 30, 2012). Click here to see the performance of Quantum funds.
Not bad for the silent, hard-working ant.
We have not had the media shoving microphones into our faces though they have been sympathetic and some have, indeed, been fans.
But Kejriwal the ant is a household name.
Quantum Mutual Fund the ant is not a household name - but, happily, it does stand out for its low costs and decent performance.
The mutual fund industry is losing folios, losing assets, and losing investors.
Quantum Mutual Fund is adding folios, gaining assets, and winning the hearts of investors. We thought we were doing pretty well - despite these missiles that come our way once in a while from the elephant herd and from their driver mahouts, the powerful distributors.
But now, judgement has been passed: the ant cannot dislodge the elephant. It is final - no discussion.
Oh, well. Maybe it is time to dance like the timid elephant and surrender our souls for the trophy of market shares, inflated salaries, and indecent bonuses - all from your wallet, of course!
So, what do you think?
Should we shut shop and start calling up the distributors and bowing down to their opaque distribution models? Should we join the elephant herd?
Or should we keep working diligently as the only fund house that seems to have the interest of the investors as the core of every action - even if it means we remain small?
Remember the ants can only win if they stay together and work together.
A hundred ants may not bring an elephant and the mahout down, but one ant supported by a million enraged investors can change the industry - and finally see the creation of a fair and transparent system which allows local Indians to put their savings to work without the fear of being molested and terrorised.
But, then again, the resourceful Congress has a quote for terrrorism, too: "badey, badey shahar mein chotein chotein baaten hotey hai".
Option 1: "Go on fighting, my wonderful ant for we the mango people will support you!"
Option 2: "We the mango people love being duped and kept in the dark. Wipe out the troublesome ant!"
Click here to tell us which option you would like to go in for.
Suggested allocation in Quantum Mutual Funds (after keeping safe money aside)