Majority of the FMCG stocks are trading in the green with Marico and Gillette being among the major gainers whereas Hindustan Unilever and Colgate are among the few stocks trading in the red. As per a leading financial daily, Dabur is seeing a jump in rural consumption share of its packaged fruit juice with rising penetration in the hinterland. Increased health awareness is fuelling the demand for packaged fruit juices in the smaller towns and villages. Dabur has expanded the distribution network of juices to reach out to villages with a population of 3,000. In FY13, the company more than doubled its rural distribution reach to 30,091 villages. Reportedly, the share of sales from rural India has grown from 40% to 50% in the past one year. As per management consultancy firm Technopak, the branded and packaged fruit juices and nectars market is expected to grow at a compounded annual growth rate 20-25% to reach Rs 29 bn by 2017. Semi-urban and rural regions comprise 10% of the overall juice market in India. Dabur has been launching innovative and exotic juices for the urban market and also introducing newer variants in the form of drinking yogurts. Dabur's stock is currently trading up by 1.1%.
Automobiles stocks are trading mixed. While Force Motors and Tata Motors are leading among gainers, TVS and Ashok Leyland are trading in the red. As per a leading financial daily, Maruti Suzuki plans to launch a revolutionary technology in car which make use of manual gear like automatic transmission without the use of clutch. The company plans to unveil the new technology car at Delhi Auto Expo 2014. And it would be first in India to debut such technology which won't be having third pedal for clutch. The technology allows driver to directly change gears without the use of clutch. It gives the comfort of an automatic transmission and the fuel efficiency of a manual transmission. The technology has been obtained from global level Formula 1 motorsports. The important thing is that this new technology will not affect Maruti's competitive advantage on the fuel efficiency and price fronts. The company is taking lead in incorporating such sophisticated technology for its mass market small cars to maintain and improve its leadership position in the industry. The stock is currently trading higher by 0.5%.