The BSE Sensex is trading up 133 points and the NSE-Nifty is trading up 36 points. Meanwhile, the BSE Mid Cap index is trading up by 0.6% and the BSE Mid Cap index is trading up by 0.8%. The rupee is trading at 63.89 to the US dollar.
According to a leading financial daily, Dabur India is extending its Most Trusted digestive brand Hajmola into the Ready-to-Drink beverage market with the launch of Hajmola Yoodley, a new range of drinks offering the uniqueness of 'chatpata' Indian flavors to the consumers. The new Hajmola Yoodley will be available in six different variants. The ready-to-drink beverage will be available in a 250ml pack, priced at Rs 30. A new 360-degree campaign, encompassing print, outdoor and digital, would soon be launched to communicate the new introduction. Dabur will undertake both above-the-line and below-the-line activities to promote the new brand. There would be a host of activities ranging from promotions in colleges and offices to aggressive in-market merchandising.
Stocks in power sector are trading on a mixed note in noon trade with NHPC Ltd and Torrent Power being the leading gainers. According to a leading financial daily, Power Grid Corporation of India (PGCIL) has received an approval for four investment proposals worth Rs 3.07 bn from its board of directors. The company has been accorded the investment approval for 'Transmission System associated with Rajasthan Atomic Power Project (RAPP 7 & 8 Part-B) with commissioning schedule of 28 months from the date of investment approval, matching with the Implementation Agreement (IA) signed with the generator. It is to be noted that PGCIL is India's principal electric power transmission company. It owns and operates most of India's interstate and inter-regional electric power transmission systems. The scrip of Power Grid was trading down by 1% on the BSE at the time of writing.