• OUTLOOK ARENA
  • VIEWS ON NEWS
  • MARCH 14, 2000

Zee tunes into 16 FM stations

The Zee group’s FM broadcasting arm New Media Pvt. Ltd has bagged frequencies in another two cities Mumbai and Madurai. The period of licenses are ten year’s from the date of issue of the operational licence by the Wireless Co–ordination panel.

The Zee group already has a television production facility, a channel (Zee TV), a cable operation (Siticable), music rights of some movies (through Zee Music) and a theme park (Esselworld) in place. It has recently ventured into publishing and film production and has plans for launching a sports channel. It has also started to beam a kids channel Nickelodean, which is a part of its tie–up with Viacom. Zee TV reaches 140 million people in 25 million homes in India and another 70 million homes in 15 million homes overseas. It covers about 22–23% of cable homes on an all India basis. The Zee group has already bagged 16 frequencies in eight cities.

The main purpose of the Zee group is to build up a complete distribution trolley and have an integrated presence across all media. The running of radio stations are only a step in this direction. The group already has the competency to develop a lot of in–house content for its television channel ranging from news, political commentary, music, talk shows, education. This could give it an edge in designing the programming for its radio channels.

Besides, the fact is that today technology allows one to access radio over the Internet. As and when private radio broadcasting flourishes in India, the company would be ready for global distribution over the Internet. The Indian diaspora would obviously be a natural target audience.

Copyright © Equitymaster Agora Research Private Limited. All rights reserved.
Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement.

LEGAL DISCLAIMER: Equitymaster Agora Research Private Limited (Research Analyst) bearing Registration No. INH000000537 (hereinafter referred as 'Equitymaster') is an independent equity research Company. Equitymaster is not an Investment Adviser. Information herein should be regarded as a resource only and should be used at one's own risk. This is not an offer to sell or solicitation to buy any securities and Equitymaster will not be liable for any losses incurred or investment(s) made or decisions taken/or not taken based on the information provided herein. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers. Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice. This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. All content and information is provided on an 'As Is' basis by Equitymaster. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. Equitymaster may hold shares in the company/ies discussed herein. As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. The performance data quoted represents past performance and does not guarantee future results.

SEBI (Research Analysts) Regulations 2014, Registration No. INH000000537.

Equitymaster Agora Research Private Limited (Research Analyst)
103, Regent Chambers, Above Status Restaurant, Nariman Point, Mumbai - 400 021. India.
Telephone: +91-22-61434055. Fax: +91-22-22028550. Email: info@equitymaster.com. Website: www.equitymaster.com. CIN:U74999MH2007PTC175407