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Just a few weeks ago, the South Korean stock market looked unstoppable.
The AI boom had pushed many technology stocks to dizzying heights. Retail investors poured money into the market. Leveraged ETFs became wildly popular. Optimism was everywhere.
Then everything changed.
Within weeks, the KOSPI suffered one of the sharpest declines in its history. Regulators rushed to tighten rules on leveraged ETFs. The government even apologized for not fully appreciating the risks that these products could create. Many investors who felt rich only days earlier suddenly faced devastating losses.
But this story is not really about South Korea. It is about every bull market in history.
Imagine two Korean investors. Both started investing during the rally. Both bought good businesses. Both made money.
Then the market kept climbing. Stocks that looked expensive became even more expensive. Companies with little profit doubled and tripled.
Every new high made investors feel smarter. Slowly, without noticing, both investors crossed an invisible line.
The first investor stopped caring about value. He stopped asking what a business was worth. He only cared where the stock price would go next. He still called himself an investor.
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Rahul Shah co-head of research at Equitymaster is the editor of (Research Analyst), Editor, Microcap Millionaires, Exponential Profits, Double Income, Midcap Value Alert and Momentum Profits. Rahul has over 20 years of experience in financial markets as an analyst and editor. Rahul first joined Equitymaster as a Research Analyst, fresh out of university in 2003 but left shortly after to pursue his dream job with a Swiss investment bank. However, he quickly became disillusioned working for the 'financial establishment'. He learned first-hand the greedy stereotype of an investment banker is true and became uncomfortable working for a company that put profit above everything else. In 2006, Rahul re-joined Equitymas ter to serve honest, hardworking Indians like his father, who want to take control of their financial future - and not leave it in the hands of greedy money managers. Following the investment principles of Benjamin Graham (the bestselling author of The Intelligent Investor) and Warren Buffet (considered the world's greatest living investor), Rahul has recommended some of the biggest winners in Equitymaster's history.
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2 Responses to "South Korea's Market Didn't Just Crash. It Revealed Something Important"
Guraman
Aug 3, 2026The Korea sell-off was a liquidity shock, not a valuation shock. The semiconductor supercycle remains intact - the market broke, not the fundamentals. It was a liquidity problem caused by massive inflows into 2x/3x ETFs. The crash was a mechanical deleveraging event, not a collapse in fundamentals. Hynix, Samsung, and Micron valuations didn't suddenly become wrong — the flows simply broke. Pls check latest valuations u will find Hynix is Cheapest
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Rajesh Deshmukh
Aug 3, 2026I read this newsletter or reflections as i would put it on a daily basis and i find it very insightful and contextual. I congratulate and extend my best wishes to the entire team.
Keep up the good work and keep dissiminating useful information.