»Profit Hunter by Equitymaster

On This Day - 28 MAY 2020
Why We Picked This Smallcap Stock for a Post Coronavirus World

January 2020 seems like a long time ago.

It was when travelling to office was the norm. I had a set routine after office hours. I would go to the new Curefit gym that had opened nearby.

The gym had opened recently around a year back. It was different from other traditional gyms. With a variety of workouts, I found it more exciting than the monotonous gyms we see all round. A trip to the Gym after office was refreshing.

Then came Covid-19.

Suddenly everything came to a sudden halt. Going to office turned to work from home. Gyms, restaurants, malls were suddenly shut. Their future was suddenly uncertain.

How would gyms ever open now, I thought? Won't people avoid crowded places?

I thought I might not go back for a long time. Its peer and a bigger brand, Gold's Gym, filed for bankruptcy in US. I feared the same fate for my favourite gym too.

But few days into the lockdown I was in for a pleasant surprise. While I couldn't go to Curefit, Curefit came home.

They had set up majority of the exercises online. I had to just switch on my phone or a laptop. The trainer was right in front of me and I just had to follow him.

I could log in anytime of the day and do my workout. This was even better than before. I didn't need to travel and could choose which exercise I wanted at anytime.

Curefit had just turned a crisis into an opportunity. Yes, they've had to downsize staff and shut few centers too. But this switch to technology has opened up a whole new customer base for them.

That's what a good company does.


The management thinks of ways to adapt and survive during a crisis. This makes them stronger as their peers fail to do so and fall by the wayside.

In the listed space, TTK prestige comes to mind immediately.

In 1978, on a visit to north India, the Chairman found that TTK's pressure cookers were bursting. Nobody was buying TTK cookers for this reason. Nobody would risk their lives for a simple kitchen appliance.

The reason was defective spare parts that customers were using. The chairman went back to his factory and came up with GRS (Gasket release system). It was a rubber ring that would hold the lid firmly in place. TTK would have had to shut shop if it weren't for that innovation.

It has continued this culture of adaptation and innovation since then. No wonder its shareholders have been rewarded handsomely. The stock is up 300 times over the last 18 years.

This is what we look for in smallcaps for our Hidden Treasure service as well. A culture of adaptability. A company with a management that looks to turn every crisis into an opportunity.

Take our recent Hidden treasure recommendation for example.

Hidden Treasure subscribers can access this stock opportunity here. Please remember to log in to your account.


Amid the coronavirus crisis, this company has adapted quickly and found new ways to get its product across to the customer.

The company's traditional modes of selling via retail and modern trade outlets were shut during the lockdown.

What did the company do? It got it's products across to food delivery platforms. Being an essential item with a strong brand recall, it knew its products would have a demand irrespective of the crisis.

The recent buying of shares by the management is also a positive sign.

When the uncertainty surrounding this crisis is over, this company is bound to survive and get stronger in the process.

It is important to look at similar characteristics when picking the right smallcap stocks. Look at businesses quick enough to adapt and innovate. In the current crisis, you will find these smallcaps at mouthwatering valuations.

Get it right and you have an opportunity of a decade right in front of you.

Warm regards,

Girish Shetty
Girish Shetty
Research Analyst, Hidden Treasure
Equitymaster Agora Research Private Limited (Research Analyst)

PS: For Richa Agarwal's #1 stock of 2020... please click here.

Copyright © Equitymaster Agora Research Private Limited. All rights reserved.

Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement

Disclosure & Disclaimer: Equitymaster Agora Research Private Limited (Research Analyst) bearing Registration No. INH000000537 (hereinafter referred as 'Equitymaster') is an independent equity research Company. The Author does not hold any shares in the company/ies discussed in this document. Equitymaster may hold shares in the company/ies discussed in this document under any of its other services.

This document is confidential and is supplied to you for information purposes only. It should not (directly or indirectly) be reproduced, further distributed to any person or published, in whole or in part, for any purpose whatsoever, without the consent of Equitymaster.

This document is not directed to, or intended for display, downloading, printing, reproducing or for distribution to or use by, any person or entity, who is a citizen or resident or located in any locality, state, country or other jurisdiction, where such distribution, publication, reproduction, availability or use would be contrary to law or regulation or what would subject Equitymaster or its affiliates to any registration or licensing requirement within such jurisdiction. If this document is sent or has reached any individual in such country, especially, USA, Canada or the European Union countries, the same may be ignored.

This document does not constitute a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers. Our research recommendations are general in nature and available electronically to all kind of subscribers irrespective of subscribers' investment objectives and financial situation/risk profile. Before acting on any recommendation in this document, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek professional advice. The price and value of the securities referred to in this material and the income from them may go down as well as up, and subscribers may realize losses on any investments. Past performance is not a guide for future performance, future returns are not guaranteed and a loss of original capital may occur. Information herein is believed to be reliable but Equitymaster and its affiliates do not warrant its completeness or accuracy. The views/opinions expressed are our current opinions as of the date appearing in the material and may be subject to change from time to time without notice. This document should not be construed as an offer to sell or solicitation of an offer to buy any security or asset in any jurisdiction. Equitymaster and its affiliates, its directors, analyst and employees will not be responsible for any loss or liability incurred to any person as a consequence of his or any other person on his behalf taking any decisions based on this document.

As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. The performance data quoted represents past performance and does not guarantee future results.

SEBI (Research Analysts) Regulations 2014, Registration No. INH000000537.

Equitymaster Agora Research Private Limited (Research Analyst) 103, Regent Chambers, Above Status Restaurant, Nariman Point, Mumbai - 400 021. India.
Telephone: +91-22-61434055. Fax: +91-22-22028550. Email: info@equitymaster.com. Website: www.equitymaster.com. CIN:U74999MH2007PTC175407