This does not constitute investment advice. Returns mentioned herein are in no way a guarantee or promise of future returns. Stock market investments are subject to market risks.

Dear Reader,

Hi, I am Rahul Goel and I am the CEO of Equitymaster.

I have some great news for you today!

Some time ago, to celebrate our 20th anniversary, we published a book exclusively for our readers…

A book that revealed some of the BIGGEST investing lessons from our entire 20-year journey.

And I am delighted to share that 20,000+ books were claimed by our valued readers from all the corners of our country.

In fact, we ran out of stock!

And as a result, thousands of our valued readers, including you, missed out on claiming their copies.

However, as we have said all along…

We really want each and every reader of Equitymaster to go through this book before buying the next stock.

This book contains the BIGGEST lessons from our entire 20+ years of investing …and we really want all our readers to benefit from our experience.

So, 2 years after we first published this book, we released a new 2018 Limited Edition– exclusively for our readers.

And we want you to claim your hardbound copy right away…virtually FREE.

All you have to pay is Rs 199 to cover the postage and handling charges and you'll get a hardbound book (Worth Rs 1,450) delivered right at your doorstep…anywhere in India.

But there's a catch – you have to act before 19th Oct, 11:59 PM.

Act before midnight tonight.

We will end this offer promptly at midnight, 19th Oct.

Before I share more details on the offer…

Allow me to reveal a bit more about the book and what makes it unlike anything you might have read till now.

Equitymaster's Secrets is a 220-page hardbound book, that reveals the complete Equitymaster Way of Investing.

It starts from the very basics of investing…

And goes all the way to reveal the COMPLETE stock-picking strategy behind all our multi-bagger recommendations.

Yes, this is priceless information that you will not find in any other book.

The first edition of this book is available on Amazon for Rs 1,450…

But today, you can claim your very own limited edition hardbound copy virtually FREE (except a small charge of Rs 199 towards postage and handling)

Now, I am sure you must've seen millions of books on investing in the market.

However, I am confident that this book is unlike anything you might've seen or read till now...

And the reason I say that is because this book is not about theoretical financial can get that from any other investing book!

These 220 pages contain some of the biggest investing lessons we've learned over the past 20+ years.

We've revealed the complete process that goes behind our recommendations.

Recommendations which previously generated returns like…

*Past performance does not guarantee future results

amongst many more...

Now some of the numbers you see above are truly extraordinary numbers and we cannot expect such returns with every recommendation.

The reason I'm showing you these numbers is to give you an idea of the potential in the strategy behind these recommendations.

And yes, we're only sharing practical knowledge here.

In fact, some of these secrets are so easy to implement, that you'll be surprised why no one told you about them earlier.

In this book, you will find out..., a lot more.

And as promised, I will send a hard copy of this exclusive book, right to your doorstep...anywhere in India, as long as you act before 19th Oct, 11:59 PM.


I Need Two Things from You...

The first is a small amount of Rs 199 for packing and mailing it to you.

Yes, that's all that you need to pay.

Not a rupee more.

That's less than what you pay for a movie ticket...or even a cup of coffee...

And for that small an amount, you will get your own hardbound copy of one of the most comprehensive and actionable investing books.

In fact, you should not even compare it to any other book out there.

Because this book is not about theoretical financial knowledge.

These are stock-picking strategies that we've developed ourselves over the past 20 years...explained in an extremely easy to understand language...with real life examples.

And you'll get it, virtually Free!

All you have to pay is a small amount of Rs 199 right now and we'll dispatch your copy at the earliest.

But you also need to meet the second crucial condition...

I need an Indian postal address.

The address where I can send your copy of Equitymaster's Secrets - The Biggest Lessons from Our Entire 20-Year Investing Journey (2018 Limited Edition).

Yes, I am afraid I cannot courier this book out of India.

But just in case you do not have an Indian address, you can give us the address of a friend or family who can receive the book on your behalf. And then, could relay it across to you.

So, here’s what I suggest…

Step 1: Just pay the miniscule Rs 199 and your book will be reserved in your name...

Step 2: Then, just provide us with your full postal address (we need an Indian address) and we'll dispatch your book at the earliest!

Express Delivery

Just remember to reserve your copy before 19th Oct, 11:59 PM.

Act before midnight tonight.

And my promise is, that as soon as I get your address, I'll reserve your copy and ensure that it is dispatched at the earliest!

So, you could have your personal copy of Equitymaster's Secrets, in your hands, in a matter of just a few days.

And you can probably start reading and benefitting from all the knowledge we've shared in the book...before you buy your next stock.

And you can trust me when I say that...

This Book Could Change
The Way You Invest...

If you've been following just your broker's advice or if you've been depending on your friends to find out the next multi-bagger...

In fact, even if you scroll through all those financial dailies every day and watch hours of those investment advisory channels...

Equitymaster's Secrets :: More Than 19,800 Books Claimed Already!
Last XXXX Copies Remain…Hurry!This one book could change the way you invest.

And the reason I say that is because these 220 pages include the culmination of our over 2-decade long experience in picking out money-making opportunities.

It isn't something that many can teach...

In this book you will find how we zero in on money-making opportunities.

What all factors should you be looking at before you invest your hard-earned money into a business.

And I am confident that once you receive your copy, you will find out why I say that this is unlike any other book you might've read on investing.

And let me clarify an extremely important point...

This first edition of this book is available on amazon for Rs 1,450...but if you claim your copy today, you will get it Virtually Free! (All you have to pay is the small postage & handling charge of Rs 199).

But you have to act before 19th Oct, 11:59 PM – this offer will end promptly at midnight.

We have reopened this offer only for today. Act ASAP to claim your book.

So, here are the kind of ideas you could find in Equitymaster's Secrets...

Now, you might ask why we're sharing such priceless wisdom through this book.

And that too, Virtually Free (except the small postage & handling charge of Rs 199).

Well, the only reason why we've decided to reveal all this to you today is because...

We Could Not Have Reached
Where We Have, Without Your Support
And It’s Our Way to Thank You!

When we launched Equitymaster in 1996, we could not have even imagined that in just few years we would emerge as one of India's most trustworthy research houses.

All we had was a vision to deliver honest and unbiased views...come what may!

And today, when we look back, we take immense pride in what we've delivered.

And how we've remained committed to delivering clear, honest and unbiased views.

In fact, when we decided that we will be celebrating this milestone, we went back to some of our earliest members and requested them to share their experience with Equitymaster.

And here's what they shared with us...

"My association with Equitymaster began in 2003 when I subscribed to StockSelect for one year. To be honest, I was a bit skeptical initially as my experience with other newsletters dealing with equity investing was not good. However, after going through the first few recommendations and reading Ajit Dayal's view, I could sense this is different! The thoughts were clear and honest.

Rest is history. Then I subscribed to MidcapSelect, Hidden Treasure and finally I am now a lifetime member. How I wish I knew about Equitymaster earlier.

I have followed Equitymaster's advice and the results have been very good. Even in these volatile times my portfolio is stable and the gains have been healthy.

My sincere thanks to Equitymaster for making investing a pleasure."

- Jayant Chakravarty,
Equitymaster Reserve Subscriber – Ranchi

"I have been using the services of Equitymaster for the last 15-20 years.

They have blossomed from a small company, to a company which provides a unique and very useful service. A lot of customers find their user friendly packages extremely useful.

They provide a plethora of information including research and analysis on all types and aspects of Investments and package it to your requirements.

As for myself, I find their portfolio tracker extremely useful. I not only can track the Equity and Mutual Fund Investments of my entire family, but also determine individual and group net worth instantly.

Thank You Equitymaster."

-Dhanoo Khusrokhan
Equitymaster Wealth Alliance Subscriber - Mumbai

Now, whether it is the Equitymaster website…

Or our Android App…

Our attempt has always been to equip you, our valued readers, with honest and unbiased views so that you could make smarter and more lucrative decisions.

So, this book is our attempt to thank you for your valued readership and for joining us in our journey.

And We're Only Getting Started. . .

Now, 20+ years is a long time...

But we believe that there is still a long way for us to go...

As I said, we've always worked towards empowering our readers with the right information, right knowledge and the right tools, to make their own independent decisions.

And we are happy to know that our readers appreciate our efforts as well.

Here's what one of our readers shared with us...

"You are teaching people how to invest and make their future secure by investing as per the appropriate risk appetite in various asset classes.

Over and above that now you are guiding them by exposing them to such wonderful experiences like listening to masters of the markets. Great job. Keep up the best work."

- Atul Kapoor, an Equitymaster Reader

Our vision to empower our readers has guided each and every action we've partaken over the past 2 decades...

We are not just here to make high-potential stock recommendations...

We are here to Change the Way People Invest!

"Congratulations Equitymaster on completing 20 years. Equitymaster provides new learning and ideas not only about particular stocks but also about economic trends globally with Indian context. It brings to us ideas of investment gurus and analysts which are knowledge enhancing. Keep it up."

- Prashant Manohar - Equitymaster Reserve Subscriber, Gujarat

To empower every individual investor with the right knowledge and full information to make the right investment decisions.

We strongly believe that Indian Stock Market needs to untangle itself from being swayed by, what we both know are, Self-Centered Financial Institutional Investors.

And the only way out is by empowering each individual investor, with the right knowledge and tools to make profitable investment decisions.

Yes, we're here for the long run and we will not stop till we reach our goal of empowering every Indian with honest and unbiased views

We believe that we still have a long way to go and there is a lot more that we can do for you.

And that's what brings me to the second bonus we have for you today...

30-Day, Trial Membership to Our
OldestStock Recommendation Service - StockSelect

StockSelect, launched in 2002, is our first, and most successful, stock recommendation service.

Since its launch, the service has guided thousands of our valued members towards creating wealth from safe, solid blue-chip investment opportunities.

Over the years, StockSelect has proven time and time again that you do not need to take unnecessary risk to create wealth from the stock market.

All you need to do is find solid businesses when they are available cheap.

In fact, here are a few bluest of the blue chips and the returns that they have generated on our recommendations:

Company Details % Return
State Bank of India India's largest bank in terms of assets 1,197% in just over 8 years
Larsen & Toubro India's largest engineering and construction company. 3,309% in 7 years 5 months
Voltas India's largest air conditioning brand. 2,740% in 7 years and 2 months
Mahindra & Mahindra World's largest manufacturer of tractors 1,821% in 6 years & 7 months
Exide Industries One of Asia's largest manufacturer & exporter of batteries 1,004% in 8 years & 7 months

*Past performance does not guarantee future results

I confess that these are some of the extraordinary returns that our recommendations have generated in the past...and not all stock recommendations could generate such high returns, and some could even result in losses.

In fact, we confess that (due to various reasons) we've seen some of our own stock recommendations close at (-) 29%, (-) 31%, (-) 16%... and so on.

But each one of those, helped us further improve our strategy...and you've seen the kind of returns it has generated over the years.

In fact, the only reason I decided to disclose these multi-baggers here is to highlight the kind of money-making potential that lies in 'The Equitymaster Way of Investing'.

And to show you that even the bluest of the blue chips hold the potential to generate exceptional returns.

Yes, we've proven that theory right from the year we launched StockSelect.

StockSelect has an unparalleled accuracy rate of 74.2% for all recommendations closed between 2002-2018.

In other words, more than 7 out of every 10 stocks we've recommended through this service have hit their target.

And this track record is what makes StockSelect one of our most-popular and best-performing services.

Here's what a few of our StockSelect subscribers had to say about their experience with the service:

"Your analysis is apt and sharp edged and with no errors, I was never an investor it just happened that I followed my friend and become investor with help of Equitymaster. I started my journey with profits so far, I would like to be part of this team as an investor, my good wishes on the superb job you are doing and you will be successful because there is no shooting in the air business you are in."

- Naveen Ranjolkar, Bangalore

"I am a subscriber of StockSelect - premium paid service. I find the research reports very extensive and helpful in analyzing my investment decisions in equity market. The reports are well presented and easy to understand. I thank, Equity master team in giving the best efforts in finding the right picture of the company by researching it thoroughly! Thanks Equitymaster for their best efforts in guiding me to make my investment decisions!"

- Atul Lalwani, Bhopal

During this 30-day trial period...

In fact, in every StockSelect Recommendation Report we publish…we give the TOP Safe Stocks for the month.

So, as soon as you join, you will get Instant Access to our latest StockSelect Report with full details on The Top Stocks you could consider buying right away!

Normally StockSelect membership is priced at Rs 6,000 per annum, but you don't have to pay even a rupee to access this service for a full 30 days.

All you need to do is pay a small handling and packaging charge of Rs 199 for us to send you your copy of Equitymaster's Secrets - The Biggest Lessons from Our Entire 20-Year Investing Journey...

And Then. . .There's More!

In addition to the 30-Day Trial Membership to StockSelect...

PLUS, your personal hard copy of Equitymaster's Secrets - The Biggest Lessons from Our Entire 20-Year Investing Journey (2018 Limited Edition)

You will also get:

  1. 30 Day Trial Access to Equitymaster's Secrets (Separately sold at Rs 5,000 per annum): This is our online e-learning course on Value Investing where we reveal the same investing secrets that we've revealed in the book. However, in this case all the content would be available in an easy-to-view audio-video recording format. And just like the book, it is written completely by our own research team and will be available to you 24X7 on our website. In fact, you can even download all the lectures and excel models to analyse businesses yourself...and more importantly you'll also have an opportunity to interact with other students on a dedicated discussion forum.
  2. Free 30 Day Access to Equitymaster's Intelligent Portfolio Tracker (Worth Rs 330 per annum): This is again an online tool that will allow you to not just track your portfolio, just like a portfolio manager would, but also allow you to take smarter investment decision through numerous intelligent reports. Reports like "Is your portfolio construction ideal?"; "Stocks that require your attention."; "Stocks nearing their 52-week high/low." And many more...All of it, available 24X7, at the click of a button.
  3. Equitymaster's Private Briefing(Published Exclusively for our subscribers): A comprehensive letter, published straight from the CEO’s Desk, every week which not only allows you to track It will provide a wealth of insights into what's happening within Equitymaster and the big macro themes from India and the world that could help you make potentially profitable decisions. It will reveal facts behind the stories pedaled in the mainstream media. It will bust myths, expose vested interests, and offer ideas for creating wealth, And for next 30 days, you will get it in your inbox, as soon as it is published.
  4. How To Plan Your Equity PortfolioA Free Copy Of The Asset Allocation Guide (Published Exclusively for our  subscribers): Creating a well-balanced stock portfolio could give anyone a big edge over others in the market. And this guide is written to guide our subscribers in the same that they can achieve the right balance between minimizing their risks and maximizing their returns. And by doing so, become richer in the long run. Now, please note that this guide cannot give a personalized allocation plan and is written to serve as a broad benchmark. Allocation will of course vary from person to person. For something that works best for you, we recommend you talk to your investment advisor.
  5. An Absolutely FREE Latest Edition of Equitymaster’s Stock Market Yearbook pdf (Worth Rs 750): Again, published Exclusively for our valued readers, this yearbook reveals exhaustive data on what we believe are India’s Top 300 companies. PLUS, it also covers 20 sectors, the Indian Economy, Mutual Funds…and more. In short, it is a ready reckoner for any Smart Investor, a lot more!

And you will get ALL THIS for Just Rs 199.

But as I said before, this invitation will expire promptly at midnight, 19th Oct, Friday.

This invitation has been re-extended only for today. It ends at midnight.

So I would strongly recommend that you do not delay even for a minute.

As I'm sure you'll agree, this is one of the most lucrative offers we've ever designed for our readers.

And the ONLY reason we're doing this is because this is our way thank you for being a valued Equitymaster Reader.

So, do not miss this opportunity...

20 years of existence is big for us and we could not have reached here without the support of our valued readers like you.

Readers who believe in The Equitymaster way of Investing.

And readers who've joined in our journey over the last 20 years.

Readers like...

"I have been using Equitymaster for more than 10 years and I believe they are an excellent source of clear information needed to invest savings safely in this time of high inflation. As they have repeatedly said investing is an art takes a lot of passion to get it right while maintaining a dispassionate view on the investments. They have superb research which is not always correct in their forecast but provide the data that helps individuals make decisions. I believe Equitymaster has not yet reached its true worth in the marketplace."

- Carl Saldanha, Mumbai

"I have been with equitymaster for nearly 20 years - happy to have made a lot of money - Really investor friendly and independent analysis. Compliments to Research team."

- Dildar Singh, Thane

And today, I want you to join this valued group of readers.

Now, as promised, for the next 30'll get the complete StockSelect experience and you will get a hardbound copy of the book - Equitymaster's Secrets - The Biggest Lessons from Our Entire 20-Year Investing Journey, as well.

But I am sure you would be asking... what happens after 30 days?


Exclusive Benefits Will Continue for You…
Even After 30 Days!

During these 30 days, you will join some of our most valued members.

And, along with the numerous other benefits I shared above, you will experience one of our most premium stock recommendation services- StockSelect.

Now, I am confident that once you experience the service, you would want to stay on...

So, once your 30 day Free-Access period is completed, and if you do not cancel your membership, we'll assume that you want to continue with us on our journey and will go ahead and automatically upgrade your membership to our Annual Membership Plan.

StockSelect is priced at Rs 6,000 per year and we pick out 12 high-potential, safe, blue chip investment opportunities for our valued members.

So, after 30 days of Free Access, and if you do not cancel your membership, your credit card, as per your standing instructions, would be automatically charged Rs 6,000 for full 12 months of uninterrupted access to StockSelect.

And as a Special BONUS, we will also give you FULL 12-month access to The Equitymaster’s Secrets Online Course (Sold Separately For Rs 5,000 per annum) …Absolutely FREE.

...and a lot more.

In short, I can confidently say that this is one of The Best Offers we've ever designed for our valued readers.

So, do not miss out on this rare opportunity...

In fact, it gets even better...

Readers who join us through this Special Invitation can continue to enjoy uninterrupted access to StockSelect for as many years as they want...

For the same price of Rs 6,000 per year...even if the membership fee for StockSelect goes up in future.

Every year, based on your standing instructions, your membership to StockSelect will be automatically renewed for another year at the same special price of Rs 6,000.

Trust me, it doesn’t get any better than this!

Of course, the command is always in your hand.

So, before we charge even a rupee on your credit card, we'll send you a reminder email.

If you wish to change your credit card details or even if you think that you do not want to continue...

Just let us know and we will not charge you even a rupee after that. You have our word on this.

And if you wish to continue, you do not have to do anything at all...

Sounds good?

Then why wait?

Click Here To Claim Your Personal Hardbound Copy Of Equitymaster’s Secrets (2018 Limited Edition)
(First Edition worth Rs 1,450 on Amazon…But All you have to pay is Rs 199 to cover the postage and handling charges)

We Have Already Run Out of Copies Once…
But To Celebrate The Immense Success of This Book We’ve Decided To Print A New Edition
(And This Invitation Will Expire At 11:59 PM, 19th Oct.)
Reopened Only Until Midnight tonight

This book will reveal the complete strategy that has gone behind almost all the recommendations we've made over the past two decades since Equitymaster was born.

Recommendations which went on to generate returns like...

...and many more.

Past performance does not guarantee future results

And today,

You will also get your Copy of this Exclusive Book - Equitymaster's Secrets - The Biggest Lessons from Our Entire 20-Year Investing Journey, delivered right to your doorstep.

Click Here To Claim Your
Hard Copy of 'Equitymaster's Secrets'
(2018 Limited Edition)

(All You Have to Pay Is A Small Amount of Rs 199 For Postage & Handling)

This one step today, could be the beginning of a lifetime of wealth creation.

Yes, the lessons that you learn in this book cannot be taught in classrooms.

These are developed after we've tracked the market, through the ups and the downs, for over 20 years now.

And hereon, I'm confident that they're going to guide you in all your future stock investments.

This book is filled with real life examples and gives a step-by-step guide on how you could zero in on a good business.

For example,

So, as you can see, this book is not about bookish knowledge...

It's about understanding real businesses and finding out which of them could actually be further analyzed to see if they're worth investing in.

In fact, on page 56 you will find out about a business that was amongst the world's largest supplier, enjoyed the first mover advantage for its industry in India, had operations in more than 25 countries worldwide...

And yet, it ended up destroying its shareholders' wealth and crashed all the way down by an unbelievable 95.4% from its all-time high.

Yes, finding out businesses you should NOT invest in is as important as finding out businesses worth buying.

And in Equitymaster's Secrets - The Biggest Lessons from Our Entire 20-Year Investing Journey, you'll find out about both these aspects.

Yes, these are the kind of lessons you learn after tracking the market for 20+ years....

And these are the kind of lessons we've revealed in the book.

So, don't delay...

Click Here to Reserve Your Copy of
Equitymaster's Secrets!

(All You Have To Pay Is A Small Amount of Rs 199 For Postage & Handling)

There's Absolutely Nothing to Lose
And A Book To Gain...So, Hurry!
(Remember To Act Before 11:59 PM, 19th Oct)
Act Before Midnight

Equitymaster's Secrets :: More Than 19,800 Books Claimed Already!
Last XXXX Copies Remain…Hurry!

As I shared above, you will get full 30 days to experience StockSelect absolutely free...

And if, for whatever reason, you feel that StockSelect is not for you, simply let me know.

I will not take a rupee in subscription fees from your account.

And you don't even have to return the book to us...

Plus, you get to keep everything you download during these 30 days as well...


All the StockSelect reports we have published till date...

And you can even download all the Equitymaster's Secrets lectures.

Yes, as I said before, this is the best offer we could create for you.

And Even If You Cancel Your Membership to
StockSelect, I Really Want You to Keep The Book…

Yes, I strongly believe that this book is a perfect compilation of some of the biggest investing lessons we've learned over the past 2 decades.

And I really want you to have it even if you feel that StockSelect is not for you...

I am sure these ideas will help you pick out stronger, and safer, money-making opportunities from the stock market...whenever you decide to invest.

And all that you need to pay is a small Rs 199 to cover the handling & postage charges for me to send this out to you.

So, do not miss this rare opportunity.

Yes, as I mentioned before…

This offer will expire at 11:59 PM, 19th Oct.

This offer has been reopened only until midnight tonight.

So, don’t delay…

With a promise to continue delivering the best of our services, always, I once again invite you to book your copy of Equitymaster's Secrets - The Biggest Lessons From Our Entire 20-Year Investing Journey today...

Just click on the link below and join us in our celebration...

Yes, I Want My Book

To your wealth,
Rahul Goel
Rahul Goel,
CEO, Equitymaster

PS – If you have any queries, do not hesitate to write to us. We will be delighted to assist you.