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BRIGHT OUTDOOR MEDIA 2024-25 Annual Report Analysis
Wed, 4 Mar

BRIGHT OUTDOOR MEDIA has announced its results for the year ended March 2025. Let us have a look at the detailed performance review of the company during FY24-25.

BRIGHT OUTDOOR MEDIA Income Statement Analysis

  • Operating income during the year rose 18.8% on a year-on-year (YoY) basis.
  • The company's operating profit increased by 15.1% YoY during the fiscal. Operating profit margins witnessed a fall and stood at 20.6% in FY25 as against 21.2% in FY24.
  • Depreciation charges increased by 73.7% and finance costs decreased by 65.6% YoY, respectively.
  • Other income grew by 110.3% YoY.
  • Net profit for the year grew by 18.9% YoY.
  • Net profit margins during the year grew from 15.0% in FY24 to 15.0% in FY25.

BRIGHT OUTDOOR MEDIA Income Statement 2024-25

No. of Mths Year Ending 12 Mar-24* 12 Mar-25* % Change
Net Sales Rs m 1,067 1,267 18.8%
Other income Rs m 6 13 110.3%
Total Revenues Rs m 1,073 1,281 19.3%
Gross profit Rs m 227 261 15.1%
Depreciation Rs m 11 20 73.7%
Interest Rs m 6 2 -65.6%
Profit before tax Rs m 215 252 16.9%
Tax Rs m 55 61 10.9%
Profit after tax Rs m 160 191 18.9%
Gross profit margin % 21.2 20.6
Effective tax rate % 25.6 24.3
Net profit margin % 15.0 15.0
* Results Consolidated
Interim results exclude extraordinary / exceptional items
Source: Accord Fintech, Equitymaster



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BRIGHT OUTDOOR MEDIA Balance Sheet Analysis

  • The company's current liabilities during FY25 down at Rs 239 million as compared to Rs 404 million in FY24, thereby witnessing an decrease of -40.7%.
  • Current assets fell 2% and stood at Rs 2 billion, while fixed assets rose 14% and stood at Rs 299 million in FY25.
  • Overall, the total assets and liabilities for FY25 stood at Rs 2 billion as against Rs 2 billion during FY24, thereby witnessing a growth of 0%.

BRIGHT OUTDOOR MEDIA Balance Sheet as on March 2025

No. of Mths Year Ending 12 Mar-24* 12 Mar-25* % Change
Networth Rs m 1,462 1,637 12.0
 
Current Liabilities Rs m 404 239 -40.7
Long-term Debt Rs m 4 0 -100.0
Total Liabilities Rs m 1,870 1,875 0.3
 
Current assets Rs m 1,607 1,577 -1.9
Fixed Assets Rs m 263 299 13.7
Total Assets Rs m 1,870 1,875 0.3
* Results Consolidated
Interim results exclude extraordinary / exceptional items
Source: Accord Fintech, Equitymaster



BRIGHT OUTDOOR MEDIA Cash Flow Statement Analysis

  • BRIGHT OUTDOOR MEDIA's cash flow from operating activities (CFO) during FY25 stood at Rs 51 million on a YoY basis.
  • Cash flow from investing activities (CFI) during FY25 stood at Rs -197 million on a YoY basis.
  • Cash flow from financial activities (CFF) during FY25 stood at Rs -138 million on a YoY basis.
  • Overall, net cash flows for the company during FY25 stood at Rs -284 million from the Rs 7 million net cash flows seen during FY24.

BRIGHT OUTDOOR MEDIA Cash Flow Statement 2024-25

Particulars No. of months 12 12 % Change
Year Ending Mar-24 Mar-25
Cash Flow from Operating Activities Rs m -181 51 -
Cash Flow from Investing Activities Rs m 77 -197 -
Cash Flow from Financing Activities Rs m 111 -138 -
Net Cash Flow Rs m 7 -284 -
* Results Consolidated
Interim results exclude extraordinary / exceptional items
Source: Accord Fintech, Equitymaster



Current Valuations for BRIGHT OUTDOOR MEDIA

  • The trailing twelve-month earnings per share (EPS) of the company stands at Rs 13.7, an improvement from the EPS of Rs 11.5 recorded last year.
  • The price to earnings (P/E) ratio, at the current price of Rs 317.0, stands at 36.3 times its trailing twelve months earnings.
  • The price to book value (P/BV) ratio at current price levels stands at 4.2 times, while the price to sales ratio stands at 3.5 times.
  • The company's price to cash flow (P/CF) ratio stood at 20.5 times its end-of-year operating cash flow earnings.

Per Share Data/Valuations

No. of Mths Year Ending 12 Mar-24* 12 Mar-25*
Sales per share (Unadj.) Rs 76.6 91.0
TTM Earnings per share Rs 11.5 13.7
Diluted earnings per share Rs 7.3 8.7
Price to Cash Flow x 39.4 20.5
TTM P/E ratio x 42.2 36.3
Price / Book Value ratio x 3.4 2.6
Market Cap Rs m 5,042 4,323
Dividends per share (Unadj.) Rs 0.5 0.5
* Results Consolidated
Interim results exclude extraordinary / exceptional items
Source: Accord Fintech, Equitymaster



Ratio Analysis for BRIGHT OUTDOOR MEDIA

  • Solvency Ratios
  • Current Ratio: The company's current ratio improved and stood at 6.6x during FY25, from 4.0x during FY24. The current ratio measures the company's ability to pay short-term and long-term obligations.

    Interest Coverage Ratio: The company's interest coverage ratio improved and stood at 126.9x during FY25, from 38.0x during FY24. The interest coverage ratio of a company states how easily a company can pay its interest expense on outstanding debt. A higher ratio is preferable.

  • Profitability Ratios
  • Return on Equity (ROE): The ROE for the company improved and stood at 11.6% during FY25, from 11.0% during FY25. The ROE measures the ability of a firm to generate profits from its shareholders capital in the company.

    Return on Capital Employed (ROCE): The ROCE for the company improved and stood at 15.5% during FY25, from 15.1% during FY24. The ROCE measures the ability of a firm to generate profits from its total capital (shareholder capital plus debt capital) employed in the company.

    Return on Assets (ROA): The ROA of the company improved and stood at 10.3% during FY25, from 8.9% during FY24. The ROA measures how efficiently the company uses its assets to generate earnings.

Key Ratio Analysis

No. of Mths Year Ending 12 Mar-24* 12 Mar-25*
Current ratio x 4.0 6.6
Debtors’ Days Days 214,418,721 173,314,874
Interest coverage x 38.0 126.9
Debt to equity ratio x 0.0 0.0
Return on assets % 8.9 10.3
Return on equity % 11.0 11.6
Return on capital employed % 15.1 15.5
* Results Consolidated
Interim results exclude extraordinary / exceptional items
Source: Accord Fintech, Equitymaster



Operational and Financial Performance Highlights

The management of Bright Outdoor Media Limited, in their most recent comprehensive reports and discussions regarding the fiscal periods leading into 2024-25, highlighted a trajectory of robust growth and market dominance. A primary focus was the company's successful capitalization on the resurgence of physical advertising following the stabilization of the economy. The management emphasized that their revenue growth was largely driven by an increase in the number of high-yield hoarding sites and a significant uptick in occupancy rates across their portfolio. They noted that the company has maintained its position as a preferred partner for the entertainment industry, particularly for movie promotions and celebrity-led campaigns.

  • Revenue Growth: The management highlighted a consistent year-on-year increase in revenue, attributed to a strategic mix of long-term contracts and high-value short-term event-based bookings.
  • Asset Portfolio Expansion: The company successfully expanded its network to over 1,000 hoardings, with a focused concentration in the Mumbai Metropolitan Region, which remains the highest-revenue-generating geography for the firm.
  • Infrastructure Synergy: Management pointed out that the development of new infrastructure in Mumbai, such as the Metro lines and the Coastal Road, has provided new opportunities for premium placement, which the company has aggressively pursued to secure early-mover advantages.
  • Profitability Margins: There was a clear focus on the improvement of EBITDA margins, achieved through better operational efficiencies, the implementation of more durable materials, and the centralizing of their monitoring systems to reduce maintenance overheads.

Strategic Direction and New Business Ventures

Regarding the company's vision for 2024-25 and beyond, the management discussed several pivotal new business ventures and technological pivots designed to future-proof the organization. The most significant shift identified is the aggressive transition from traditional static displays to Digital Out-of-Home (DOOH) advertising. The management believes that digital screens allow for multiple advertisements to be displayed on a single site, thereby exponentially increasing the revenue potential of a single physical location.

The management outlined the following as key areas for their new business initiatives:

  • Digital Integration and Programmatic OOH: The company is investing in technology that allows for programmatic buying of outdoor space, enabling clients to purchase ad slots based on time of day or specific audience demographics, much like digital web advertising.
  • Bright Brand Hub and Event Management: Moving beyond just providing space, the management highlighted their venture into end-to-end brand activation. This includes event management, media planning, and on-ground promotions, creating a holistic ecosystem for advertisers.
  • Diversification into Tech-Enabled Media: The management expressed intent to incorporate Augmented Reality (AR) and Interactive Displays into their premium sites to enhance consumer engagement, specifically targeting high-traffic zones like airports and luxury malls.
  • Geographic Market Penetration: While historically Mumbai-centric, the company is now documenting its expansion into other Tier-1 cities and emerging markets where infrastructure growth is creating a vacuum for organized OOH players.

The Management Discussion and Analysis further clarifies that the company's strategy involves utilizing its status as a listed entity to gain better access to capital for these high-capex digital conversions. The management remains highly optimistic about the 2024-25 period, citing the increasing shift of advertising budgets from print and television toward high-impact outdoor and digital media as a primary tailwind for their business model.

Source: BSE India Corporate Announcements - Bright Outdoor Media

To see how BRIGHT OUTDOOR MEDIA has performed over the last 5 years, please visit here.

BRIGHT OUTDOOR MEDIA Share Price Performance

Over the last one year, BRIGHT OUTDOOR MEDIA share price has moved up from Rs 310.0 to Rs 317.0, registering a gain of Rs 7.0 or around 2.3%.

Meanwhile, the S&P BSE TECK Index is trading at Rs 17,349.3 (down 1.4%). Over the last one year it has moved up from 16,111.2 to 17,349.3, a gain of 1,238 points (up 7.7%).

Overall, the S&P BSE SENSEX is up 6.1% over the year.

(To know more, check out historical annual results for BRIGHT OUTDOOR MEDIA and quarterly results for BRIGHT OUTDOOR MEDIA)

Annual Report FAQs

What is the current share price of BRIGHT OUTDOOR MEDIA?

BRIGHT OUTDOOR MEDIA currently trades at Rs 360.4 per share. You can check out the latest share price performance of BRIGHT OUTDOOR MEDIA here...

What was the revenue of BRIGHT OUTDOOR MEDIA in FY25? How does it compare to earlier years?

The revenues of BRIGHT OUTDOOR MEDIA stood at Rs 1,281 m in FY25, which was up 19.3% compared to Rs 1,073 m reported in FY24.

BRIGHT OUTDOOR MEDIA's revenue has grown from Rs 249 m in FY21 to Rs 1,281 m in FY25.

Over the past 5 years, the revenue of BRIGHT OUTDOOR MEDIA has grown at a CAGR of 50.5%.

What was the net profit of BRIGHT OUTDOOR MEDIA in FY25? How does it compare to earlier years?

The net profit of BRIGHT OUTDOOR MEDIA stood at Rs 191 m in FY25, which was up 18.9% compared to Rs 160 m reported in FY24.

This compares to a net profit of Rs 71 m in FY23 and a net profit of Rs 26 m in FY22.

Over the past 5 years, BRIGHT OUTDOOR MEDIA net profit has grown at a CAGR of 104.9%.

What does the cash flow statement of BRIGHT OUTDOOR MEDIA reveal?

The cash flow statement is the financial statement that presents the cash inflows and outflows of a company during a given period of time.

This statement is one of the most useful tools for judging a company's liquidity position. The ratios and parameters in this statement helps test a company's financial health.

The cash flow statement of BRIGHT OUTDOOR MEDIA reveals:

  • Cash flow from operations increased in FY25 and stood at Rs 51 m as compared to Rs -181 m in FY24.
  • Cash flow from investments decreased in FY25 and stood at Rs -197 m as compared to Rs 77 m in FY24.
  • Cash flow from financial activity decreased in FY25 and stood at Rs -138 m as compared to Rs 111 m in FY24.

Here's the cash flow statement of BRIGHT OUTDOOR MEDIA for the past 5 years.

(Rs m)FY21FY22FY23FY24FY25
From Operations8166-124-18151
From Investments-72-18677-197
From Financial Activity-76-70615111-138
Net Cashflow-2-23067-284

What does the Key Ratio analysis of BRIGHT OUTDOOR MEDIA reveal?

Be it the company's profitability, operations effectiveness or utilization of funds, ratio analysis is an important tool which helps in making investment decisions.

The ratio/financial analysis of BRIGHT OUTDOOR MEDIA reveals:

  • Operating profit margins witnessed a fall and stood at 20.6% in FY25 as against 21.2% in FY24.
  • Net profit margins grew from 15.0% in FY24 to 15.0% in FY25.
  • Debt to Equity ratio for FY25 stood at 0.0 as compared to 0.0 in FY24.

Here's the ratio/financial analysis of BRIGHT OUTDOOR MEDIA for the past 5 years.

 FY21FY22FY23FY24FY25
Operating Profit Margin (%)19.612.913.321.220.6
Net Profit Margin (%)4.55.17.815.015.0
Debt to Equity Ratio (x)0.70.50.00.00.0

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