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- Gold as an Investment
Gold as an Investment
Gold has enjoyed the status of a 'safe haven' for thousands of years.
Indians love investing in gold. We closely and regularly track the gold price.
Historically, this precious metal has been an effective when it comes to preserving its purchasing power against inflation, economic disruptions, and reckless government policies.
Investing in gold is the cave investors hide in when the mind is overwhelmed with fear and alternate investment ideas run out.
For 3,000 years, mankind has taken shelter in gold. Both as a store of value and as an investment. Gold is not called "God's own currency" without a reason.
Gold is also a fungible investment which is valued all over the world and is completely divisible. So you split a one kilo of gold into two equal 500 gm bars, both of them will get the same value.
At Equitymaster, we suggest our subscribers to hold at least 5-10% of their total investments in gold.
And it's not just us. The big money in the market is also bullish on gold.
There has been a shift in the behaviour of fund managers around the world.
They have started to invest in gold in a significant manner for their clients' portfolios. Gold wasn't on their radar before.
The demand and supply in the gold market was usually due to retail investors and traders...not big financial institutions.
But the huge amount of money printing we're seeing around the world, has convinced them to change their minds.
So do allocate a some of your assets in gold as a store of value, because when the paper currencies start to lose value, gold will hold its value.
To know more about gold, check out our article on how to invest in gold here: How to Invest in Gold?
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Gold vs Silver ETFs: Why Precious Metal Funds Surged up to 8% Amid Middle East Conflict
Mar 5, 2026
The war in the Middle East have triggered a rally in precious metals. Gold and silver ETFs in India have gained up to 8% as investors shift toward safe-haven assets.
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How Long-Term Investors Should Think About Gold
Jan 30, 2026
How should long term investors think about gold in their portfolios? Read on...
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Gold ETFs Explained: Should You Add Them to Your Portfolio in 2026?
Jan 23, 2026
Explore how gold prices have evolved over the years, the recent rally to record highs, and whether investing in Gold ETFs still makes sense in 2026.
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5 Portfolio Traps to Avoid as You Build Wealth in 2026
Jan 9, 2026
After a volatile 2025 marked by geopolitical tensions, rising gold & silver prices, and uneven equity returns, Indian investors need to avoid common portfolio mistakes in 2026.
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Trump's Russia Oil Sanctions: What it Means for the Markets and Your Portfolio
Oct 29, 2025
Trump's sanctions on Russia's two major oil companies have sent crude prices soaring.
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How Are You Preparing for a Market Crash in 2024?
Jan 1, 2024
Are you buying an insurance against a foreseeable macro risk?
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5 Ways to Profit from Higher Interest Rates
Sep 27, 2022
This is how you can invest your money when interest rates are rising.
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Everything You Wanted to Know About Bullion but didn't Know who to Ask
Feb 18, 2022
Investing in gold and silver: Your questions answered.
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My Secret for Buying Gold Cheap
Feb 7, 2022
Find out how you can buy gold at the best price.
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Gold is Falling Behind. Here's How to Play it this Festive Season...
Oct 18, 2021
This festive season, instead of buying physical gold, you could consider investing in gold 'the smart way'.
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Equities Under Pressure, Gold Shining: Why a Portfolio Review Is Critical Now
Feb 6, 2026
Indian equities have delivered uneven returns over the past year, while gold and silver surged amid global uncertainty, budget shocks, and tariff tensions. A timely portfolio review can help investors realign asset allocation, manage risk, and stay relevant in changing market conditions.
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Union Budget 2026: What it Really Means for Your Investments & Portfolio
Jan 30, 2026
As the Union Budget 2026 approaches, understand key expectations from the Budget and how to position your portfolio amid muted equities and a strong gold rally.
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Are GIFT City Funds the Missing Piece in Indian Investor Portfolios?
Jan 21, 2026
GIFT City funds offer Indian investors access to global equities, gold, and offshore assets within India's IFSC framework. Understand how they work, who they suit, and how much allocation makes sense in a well-diversified portfolio.
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US Strikes Venezuela: What it Means for Your Portfolio
Jan 7, 2026
With the US launching military strikes on Venezuela, oil, gold, and equities may react differently, with important implications for Indian investors.
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Are You Ready for Macro Risks in 2024?
Jan 11, 2024
Are you buying an insurance against a foreseeable macro risk?
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Gold Investment Strategies: Gold ETFs vs Gold Mutual Funds, Which One Should You Choose?
Nov 19, 2023
For decades, Gold has been regarded by investors as safe haven. Other than gold bars and coins, Gold mutual Funds are popular amongst investors and it is an ideal portfolio diversifier - Gold ETFs vs. Gold Mutual Funds.
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This is why Your Money is not Growing at a 20%+ Rate in the Stock Market
Feb 21, 2022
You need to re-look your investment strategy if you are not improving your purchasing power.
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Don't Get Cheated While Buying Gold
Feb 10, 2022
This is how you can protect yourself against being scammed when buying gold.
The Glitter is Returning to Bullion
Jan 27, 2022
This is why gold and silver will go up in 2022.
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It's a Great Time to Buy Gold
Apr 27, 2021
In this video, I'll show you why I think gold is a great investment.
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