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Gold as an Investment

Gold has enjoyed the status of a 'safe haven' for thousands of years.

Indians love investing in gold. We closely and regularly track the gold price.

Historically, this precious metal has been an effective when it comes to preserving its purchasing power against inflation, economic disruptions, and reckless government policies.

Investing in gold is the cave investors hide in when the mind is overwhelmed with fear and alternate investment ideas run out.

For 3,000 years, mankind has taken shelter in gold. Both as a store of value and as an investment. Gold is not called "God's own currency" without a reason.

Gold is also a fungible investment which is valued all over the world and is completely divisible. So you split a one kilo of gold into two equal 500 gm bars, both of them will get the same value.

At Equitymaster, we suggest our subscribers to hold at least 5-10% of their total investments in gold.

And it's not just us. The big money in the market is also bullish on gold.

There has been a shift in the behaviour of fund managers around the world.

They have started to invest in gold in a significant manner for their clients' portfolios. Gold wasn't on their radar before.

The demand and supply in the gold market was usually due to retail investors and traders...not big financial institutions.

But the huge amount of money printing we're seeing around the world, has convinced them to change their minds.

So do allocate a some of your assets in gold as a store of value, because when the paper currencies start to lose value, gold will hold its value.

To know more about gold, check out our article on how to invest in gold here: How to Invest in Gold?

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