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Honest Truth by Ajit Dayal
Straight from the Hip by J Mulraj
BACK TO BUDGET HOMEPAGE

Budget 2008-09: Consumer Durables


As we see it, India's per capita penetration of white goods remains dismal. Availability of easy financing options, increased competition resulting in falling prices and reduction in customs duty has been boosting retail sales. The rising rate of growth of GDP, rising purchasing power of people with higher propensity to consume with preference for sophisticated brands would provide constant impetus to growth of white goods industry segment. Penetration of consumer durables would be deeper in rural India if banks and financial institutions come out with liberal incentive schemes for the white goods industry segment. Read more


 Budget Measures


  • Excise duty exempted on end-use basis, on refrigeration equipment (consisting of compressor, condenser units, evaporator) above 2 tonne refrigeration utilising power of 50 KW and above.
  • Dividend tax paid by parent company allowed to be set off against the same paid by its subsidiary.
  • Emphasis on rural development.
  • Threshold limit of exemption from personal income tax in the case of all assessees increased to Rs 150,000.

     Budget Impact


  • India's per capita penetration of white goods continues to remain dismal. Availability of easy financing options, increased competition resulting in falling prices and reduction in customs duty has been boosting retail sales. We expect these factors to continue to assist white goods demand going forward.
  • Higher income in the hands of rural and urban population shall lead to greater spending towards white goods like television, refrigerators and washing machines.

     Company Impact


  • Emphasis on rural development that will enhance rural living standards and disposal income in the hands of the people will benefit consumer durable companies like Videocon, Voltas and Blue Star.
  • Excise duty on refrigeration equipment utilising power of 50 KW and above has been being exempted, this is a positive for move for the companies like Blue star and Voltas as it will minimise their costs.

     Industry Wishlist


    FICCI's wishlist
  • CST should be made VATable, as has been done in the case of Additional Customs Duty, which has been imposed on imports. This will provide a level playing field to the indigenous industry vis-a-vis imports.
  • Government should direct NABARD to advance loans to villagers for purchase of television sets and consumer durables.
  • IT and non-IT products (consumer electronics/entertainment) should be treated at par with regards to indirect taxes.
  • Some of the consumer electronic products have been included in the Early Harvest Scheme of Thailand FTA. These products include colour TV, colour picture tubes (CPT), air conditioners & refrigerators. Customs duty on these products imported from Thailand is 0%. It has resulted in incidence of inverted duty. With the customs duty becoming 0%, there has been spurt in import of these products from Thailand. While colour TV set can be imported from Thailand at 0%, its many inputs attract customs duty of 10%. To rectify the situation, the customs duties on inputs should not be higher than customs duty on finished products.
  • Raw material should have the minimum customs duty, a component should have intermediate duty and finished product should attract peak rate of duty. It is suggested that customs duty on raw material should be 0%, on components 5% and finished product 10%.
  • Customs duty on basic raw material such as plastic, aluminum, copper, steel, lead and zinc needs to be lowered. Since these materials are used in the manufacturing, high customs duty makes the Indian products globally non-competitive. The customs duty on these basic raw materials should be brought down to 0%.
  • Customs duty should be 'zero' on all capital goods required by the electronic hardware manufacturing units, on actual user condition.
  • Imports should be brought under VAT net, to provide level playing field to indigenous manufacturers
  • Parts and sub assemblies of LCD TV should be levied nil customs duties.
  • Excise duty on all consumer electronic products including components, raw materials for components and capital goods for electronic industry should be rationalized to 8%.

     Budget over the years


    Budget 2005-06 Budget 2006-07 Budget 2007-08

    Excise duty on clocks, watches of retail sales prices upto Rs 500 per piece is being raised from 8% and 16%. Parts of clocks, watches of retail price upto Rs 500 per piece will now be liable to tariff with an effective tax rate of 16%.

    Excise duty on monochrome television has been raised from 8% to 16%. CTV will attract a uniform excise duty of 16%.

    Excise duty on imitation jewellery has been raised from 8% to 16%.

    Increased spending on infrastructure and maintaining economic growth momentum from a long-term perspective.

    Excise duty has been imposed @ 2% on articles of jewellery on which a brand name or trade name is indelibly affixed or embossed on the articles of jewellery itself. Unbranded articles of jewellery and other articles of precious metals will continue to be exempt from duty. Imitation jewellery to attract lower excise duty of 8% as compared to 16% earlier.

    Excise duty on air conditioners is being reduced from 24% to 16%. Consequently, abatement from retail sale price is also being reduced from 35% to 30%.

    Peak customs duty reduced from 20% to 15%.

    The new income tax brackets, the change in exemption and deductions available to individuals and the increase in exemption for women.

    Hike in allocation towards rural development and increased spread of employment guarantee scheme (to spur demand for consumer durables in the rural areas).

    Dividend distribution tax to be hiked from 12.5% to 15%.

    Additional education cess of 1% to fund secondary and higher education.

    [Read more on Budget 2005-06] [Read more on Budget 2006-07] [Read more on Budget 2007-08]


    Key Positives
  • Yet to catch up: Penetration of durables continues to remain sluggish when compared to other developing economies.

  • The India story: Rising income levels, consumption patterns and urbanisation are some of the key factors that would result in higher growth in volumes in the long run.

  • Better affordability: Easy availability of finance has stimulated consumers to buy durables.

  • Rural unexploited: With the government focusing on rural electrification programme, the consumer electronic manufacturers stand to benefit over a period of time. But this has been slow to come by.

      
    Key Negatives
  • Mismatch in duties: Higher import duty on key raw materials (like colour picture tubes) has been a cause of concern.

  • Fiercely competitive: Exchange schemes and pricing-play by some manufacturers have had a negative impact on top players. Prices of durables and electronics have been on the decline over the last three years

  • Growth is slow: Volatile performance of the agricultural sector has had a negative impact on demand. The sector's performance is highly dependent on monsoon and reforms, which has failed often.

  • Imports Vs Indian: Cheaper imports from China and other South East Asian countries, both for electronics and watches, is a key concern for domestic players.


    Budget Impact: Consumer Durables Sector Analysis for 2007-08

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    Sector Performance
    COMPANY PRICE (Rs)
    ACTIVE CLOTHING CO 119.8
    (-0.2%)
    ADITYA VISION 3,400.2
    (2.6%)
    ALPEX SOLAR LTD. 500.5
    (-2.0%)
    AMBER ENTERPRISES INDIA 3,792.5
    (0.0%)
    AMBICA AGAR. 29.3
    (-1.6%)
    ARHAM TECHNOLOGIES 316.1
    (10.0%)
    AVALON TECHNOLOGIES 525.6
    (-0.8%)
    BAJAJ ELECTRICALS 934.0
    (-0.6%)
    BANKA BIOLOO 101.2
    (-1.9%)
    BLUE STAR 1,451.1
    (0.4%)
    BPL LIMITED 103.7
    (1.2%)
    BUTTERFLY GANDHIMATHI 840.5
    (-0.5%)
    CELLO WORLD 933.8
    (-1.9%)
    CROMPTON GREAVES CONSUMER ELEC. 310.5
    (-0.4%)
    DIXON TECHNOLOGIES 8,090.9
    (-0.7%)
    ELIN ELECTRONICS 169.1
    (-2.1%)
    EPACK DURABLE LTD. 206.6
    (0.2%)
    EUREKA FORBES 508.7
    (0.0%)
    EVEREADY INDUSTRIES 357.3
    (0.7%)
    GATEWAY DISTRIPARKS LTD. - (RIGHTS ENTITLEMENTS (R 14.0
    (-33.7%)
    GORANI INDUSTRIES 115.6
    (3.3%)
    GREENCHEF APPLIANCES 84.3
    (0.7%)
    HAVELLS INDIA 1,574.0
    (0.4%)
    HAWKINS COOKERS 6,401.4
    (1.6%)
    HMT 59.0
    (0.9%)
    HONDA POWER PRODUCTS 2,486.9
    (0.5%)
    IFB INDUSTRIES 1,655.6
    (-0.8%)
    INFLAME APPLIANCES 476.0
    (0.5%)
    INSOLATION ENERGY 1,692.0
    (-0.6%)
    JAIPAN INDUSTRIES 39.3
    (2.1%)
    JHS SVENDGAARD 17.8
    (0.0%)
    JINDAL PHOTO 648.8
    (2.2%)
    JOHNSON CONTROLS HITACHI 1,156.0
    (-2.5%)
    KDDL. 2,581.0
    (-2.1%)
    KHAITAN INDIA 71.2
    (3.0%)
    KIRLOSKAR ELECTRIC 117.7
    (0.1%)
    KOTHARI SUGAR 60.2
    (2.1%)
    MARUTI INTERIOR 108.5
    (0.5%)
    MIRC ELEC 23.1
    (5.0%)
    MSR INDIA 10.1
    (1.4%)
    NOVATEOR RESEARCH LABORATORIES 36.4
    (-5.0%)
    PANASONIC ENERGY (I) 520.1
    (-0.9%)
    PRAKASH INDUSTRIES 172.1
    (-1.9%)
    SHRI VENKATESH REFINERIES 110.0
    (-1.8%)
    SINGER INDIA 88.0
    (-1.8%)
    STARLITE COM 2.3
    (-5.0%)
    STOVE KRAFT 433.0
    (0.7%)
    SYMPHONY 946.3
    (-0.4%)
    THAKRAL SERV. 27.6
    (5.0%)
    TIMEX GROUP 135.7
    (0.3%)
    TTK PRESTIGE 700.0
    (-0.7%)
    VIDEOCON INDUSTRIES 7.3
    (-2.4%)
    VIP INDUSTRIES 556.0
    (0.4%)
    VIRTUOSO OPTO 258.3
    (-3.3%)
    VOLTAS 1,430.8
    (1.2%)
    WHIRLPOOL OF INDIA 1,514.0
    (-2.4%)
    WHITE LION 4.5
    (1.8%)
    WONDER FIBROMATS 1,193.9
    (5.0%)

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