X

Sign up for Equitymaster's free daily newsletter, The 5 Minute WrapUp and get access to our latest Multibagger guide (2017 Edition) on picking money-making stocks.

This is an entirely free service. No payments are to be made.


Download Now Subscribe to our free daily e-letter, The 5 Minute WrapUp and get this complimentary report.
We hate spam as much as you do. Check out our Privacy Policy and Terms Of Use.
LML to ride on motorcycles for growth - Views on News from Equitymaster
 
 
  • PRINT
  • E-MAIL
  • FEEDBACK
  • A  A  A
  • Jan 11, 2000

    LML to ride on motorcycles for growth

    LML, India's leading scooter manufacturer has slated a slew of launches, particularly in the motorcycle segment, to boost growth. The company has also undertaken a major restructuring exercise to create a flexible manufacturing system.

    LML is India's second largest scooter manufacturer with 27% market share (September 1999). Its brands are recognised for their styling and aesthetics. LML had earlier entered into an equity tie-up with Piaggio, but the relationship between the two partners soured and currently it only has technical tie-ups with some MNCs like Daelim (South Korea).

    LML has eight launches on the anvil, including a range of stylish motorcycles. The company also has plans to come out with upgraded versions of all its existing models. All these launches will entail an investment of Rs 1.2 bn, in addition to the Rs 3.5 bn that the company has already invested over the past three years.

    The company has sketched out ambitious plans to ride the motorcycle boom in the country. It has entered into a technical tie-up with Daelim of South Korea for its motorcycles. The company will launch a range of motorcycles in the 100 cc, four-stroke category in a price range of Rs 40,000-50,000. It has set itself an ambitious sales target of 60,000 motorcycles in FY2001.

    Also on the anvil is a scooter Z-2000 targeted at the export market initially and will be launched in the domestic market by July 2000. The company will launch two new versions of the four-stroke two-wheeler Clipper in the first quarter of 2001. This was reported by a leading financial daily.

    LML finally seems to be cleaning up its act. It has realised that the best bet for growth in the two-wheeler segment is new launches at regular intervals. Given the kind of competition the company is facing, it had little choice. The perceptible shift from scooters to motorcycles is in line with the company's strategy to increase exposure to motorcycles, which have seen amazing growth. The string of motorcycle launches (three within three months) will give it a decent break in the motorcycle segment. But breaking the stranglehold of the Indo-Japanese manufacturers (Hero Honda, TVS Suzuki, Bajaj Auto) will not be easy and LML will have to employ strong brand differentiation techniques to gain a competitive edge over others.

     

     

    Equitymaster requests your view! Post a comment on "LML to ride on motorcycles for growth". Click here!

    1 Responses to "LML to ride on motorcycles for growth"

    karthikeyan

    Oct 16, 2009

    LML to ride on motorcycles for growth..
    Pls send me the company status and the company what going to do next..

    Like 
      
    Equitymaster requests your view! Post a comment on "LML to ride on motorcycles for growth". Click here!
     

    More Views on News

    Tata Motors Ltd: Another Disappointing Quarter, Management fails to Perform! (Quarterly Results Update - Detailed)

    Aug 14, 2017

    Tata Motors Ltd disappoints again for both India and JLR business. Management commentary indicates a slow year ahead.

    Maruti Suzuki Ltd: Bumpy First Quarter. GST dents Margins! (Quarterly Results Update - Detailed)

    Aug 2, 2017

    GST realted cost impacts Margins, Management expects good year ahead.

    Hero Motocorp Ltd: Riding on the Scooters Growth, Maintains Margins! (Quarterly Results Update - Detailed)

    Aug 1, 2017

    Good Recovery in the Scooters market, expects pick up in exports too.

    Bajaj Auto Limited: Recovery in Exports but Domestic Disappoints! (Quarterly Results Update - Detailed)

    Aug 1, 2017

    New Export Markets picking up, Management expects good recovery in domestic Three wheeler market.

    Bajaj Auto Limited: Finishes the Year with Headwinds. Poised for a Recovery Ahead? (Quarterly Results Update - Detailed)

    Jul 6, 2017

    Ends the year on a Flat note. Expects good recovery in the exports market.

    More Views on News

    Most Popular

    A 'Backdoor' to Multibaggers: It's Like Investing in Asian Paints Ten Years Ago(The 5 Minute Wrapup)

    Aug 10, 2017

    Don't miss these proxy bets on growing companies or in a few years you will be looking back with regret.

    The Most Important Innovation in Finance Since Gold Coins(Vivek Kaul's Diary)

    Aug 10, 2017

    Bill connects the dots...between money and growth, real money and real resources, gold and cryptocurrencies...and between gold, cryptocurrencies, and time.

    Signs of Life in the India VIX(Daily Profit Hunter)

    Aug 12, 2017

    The India VIX is up 36% in the last week. Fear has gone up but is still low by historical standards.

    Bitcoin Continues Stellar Rise(Chart Of The Day)

    Aug 10, 2017

    Bitcoin hits an all-time high, is there more upside left?

    5 Steps To Become Financially Independent(Outside View)

    Aug 16, 2017

    Ensure your financial Independence, and pledge to start the journey towards financial freedom today!

    More
    Copyright © Equitymaster Agora Research Private Limited. All rights reserved.
    Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement.

    LEGAL DISCLAIMER: Equitymaster Agora Research Private Limited (hereinafter referred as 'Equitymaster') is an independent equity research Company. Equitymaster is not an Investment Adviser. Information herein should be regarded as a resource only and should be used at one's own risk. This is not an offer to sell or solicitation to buy any securities and Equitymaster will not be liable for any losses incurred or investment(s) made or decisions taken/or not taken based on the information provided herein. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers. Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice. This is not directed for access or use by anyone in a country, especially, USA or Canada, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. All content and information is provided on an 'As Is' basis by Equitymaster. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. Equitymaster may hold shares in the company/ies discussed herein. As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. The performance data quoted represents past performance and does not guarantee future results.

    SEBI (Research Analysts) Regulations 2014, Registration No. INH000000537.

    Equitymaster Agora Research Private Limited. 103, Regent Chambers, Above Status Restaurant, Nariman Point, Mumbai - 400 021. India.
    Telephone: +91-22-61434055. Fax: +91-22-22028550. Email: info@equitymaster.com. Website: www.equitymaster.com. CIN:U74999MH2007PTC175407
     

    Become A Smarter Investor In
    Just 5 Minutes

    Multibagger Stocks Guide 2017
    Get our special report, Multibagger Stocks Guide (2017 Edition) Now!
    We will never sell or rent your email id.
    Please read our Terms

    LML LTD. SHARE PRICE


    Aug 22, 2017 10:59 AM

    TRACK LML LTD.

    • Track your investment in LML LTD. with Equitymaster's Portfolio Tracker. Set live price alerts, get research alerts and more. Get access now...
    • Add To MyStocks

    MARKET STATS