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Zee TV to invest Rs 1 bn in education - Views on News from Equitymaster
 
 
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  • Feb 8, 2000

    Zee TV to invest Rs 1 bn in education

    Zee Telefims is to pump in Rs 1 bn to fund its education business through the internet. Siticable, the Zee group’s own cable network, will be the major delivery channel for this project.

    The Zee group reaches 140 million people in 25 million homes in India and another 70 million people in 15 million homes overseas. It covers about 22–23% of cable homes on an all India basis. It recently bought out its partner Rupert Murdoch’s stake in ATL, to emerge a full– fledged broadcaster.

    The company has an ambitious plan but the problem is that of the adequacy of the bandwidth what with entertainment programmes themselves occupying a substantial space. Second, despite the availability of bandwidth one is not sure as about the clarity of the signals beamed if Zee were to use the cable channel to connect to the internet

    The second part of the story is that Siticable is a major player in cities including Mumbai and Hyderabad but the fact remains that the company will have to seek the support of the other cable operators. Zee TV has been successful in getting on the top band of the cable operators since there is a lot of demand for the channel from the viewers themselves. Whether the Zee group will be able to create a demand pull for its educational venture remains to be seen.

    Market view:
    Analysts have rated Zee TV as a buy, primarily because of the jump in revenues post the incorporation of the revenues that formed part of ATL earlier. Also the company has plans for a bouquet of channels which would all contribute to the revenue stream in the future.

     

     

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