Hindustan Motors to tie-up with SIFY for customised cars - Views on News from Equitymaster

Helping You Build Wealth With Honest Research
Since 1996. Try Now

  • MyStocks


Login Failure
(Please do not use this option on a public machine)
  Sign Up | Forgot Password?  
  • Home
  • Outlook Arena
  • Feb 11, 2000 - Hindustan Motors to tie-up with SIFY for customised cars

Hindustan Motors to tie-up with SIFY for customised cars

Feb 11, 2000

In a path-breaking move in the auto industry, Hindustan Motors has tied up with Satyam Infoway (SIFY) to develop a website for selling customised versions of its Mitsubishi Lancer cars and spare parts in the country. Hindustan Motors is one of the oldest car manufacturers in the country with brands like Ambassador, Contessa, and Mitsubishi Lancer.

According to a news report in a leading financial daily, the company plans to network its entire dealer setup. It also plans to launch a website in 2-3 months, which will allow visitors to make variations to the interiors and exteriors of the basic Mitsubishi Lancer. It is also tying up with banks to enable online payments.

Hindustan Motors' seems to have taken a leaf out of some of the US car majors' books. In the US markets, Ford Motors in a tie-up with Microsoft has launched a website - MSN Carpoint where visitors can make changes and develop their own custom-made car. This trend now seems to be catching on in India.

This is undoubtedly a great move for customers who can check a car from the comforts of their homes and make necessary modifications to the exteriors/interiors of the car. However, the mindset of the Indian consumer will have to undergo a sea-change before this idea catches on in a big way. The Indian consumer prefers to visit the dealer and examine the goods before he decides to make the purchase. And in the case of a Rs 700,000-800,000 car, he may actually want to sit inside and take a spin.

So while the concept is great, it remains to be seen whether its ahead of its time. A lot of other car manufacturers are also waiting in the wings and will go online once the Hindustan Motors-Satyam Infoway venture succeeds.

Equitymaster requests your view! Post a comment on "Hindustan Motors to tie-up with SIFY for customised cars". Click here!


More Views on News

Massive Surge in the Shares of Tata Motors Today. Key Factors Favouring the Rally (Views On News)

Oct 13, 2021

Tata Motors zooms 23% after report of TPG investing Rs 75 bn in EV arm.

India's Edge in Electric Vehicle Stocks podcast (Views On News)

Sep 9, 2021

India has a huge advantage in using climate friendly EV batteries.

4 Ways to Play the EV Opportunity (Views On News)

Sep 6, 2021

The EV disruption is happening faster than you think. Here's how you can ride the Indian EV megatrend.

Eicher Motors' Earning Meets Estimate. Stock Under Pressure Amid CEO Exit and Chip Shortage (Views On News)

Aug 13, 2021

Robust performance by Royal Enfield in the international market gives a lift to Eicher's topline.

Hero MotoCorp Reports Substantial Rise in Net Profit. Is it Worth a Look? (Views On News)

Aug 13, 2021

The company improved its market share in the quarter by more than 2%. Can it achieve more?

More Views on News

Most Popular

Infosys vs TCS: Which is Better? (Views On News)

Nov 26, 2021

In the post pandemic era, the top two IT companies in India are fighting to capture the growing demand for IT.

This Multibagger Stock Zooms 20% After Dolly Khanna Buys Stake (Views On News)

Nov 24, 2021

Shares of this edible oil company zoomed over 50% in three days after ace investor bought around 1% stake.

Don't Sell these Stocks if the Market Falls (Profit Hunter)

Nov 17, 2021

These are the 3 types of stocks that you should not sell in a market crash.

How to Find Your Next 10-Bagger in this Market (Profit Hunter)

Nov 19, 2021

The #1 make or break factor in your portfolio you shouldn't ignore.

MobiKwik IPO Opens for Subscription Soon. Key Things to Know Before Subscribing. (Views On News)

Nov 20, 2021

The Rs 19 bn issue is set to hit the market soon.


Become A Smarter Investor
In Just 5 Minutes

Multibagger Stock Guide 2022
Get our special report Multibagger Stocks Guide (2022 Edition) Now!
We will never sell or rent your email id.
Please read our Terms


Nov 29, 2021 (Close)


  • Track your investment in HINDUSTAN MOTORS with Equitymaster's Portfolio Tracker. Set live price alerts, get research alerts and more. Get access now...
  • Add To MyStocks