Toyota-Qualis makes blazing debut - Views on News from Equitymaster

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Toyota-Qualis makes blazing debut

Feb 11, 2000

The Qualis, Toyota-Kirloskar's maiden multi-utility vehicle (MUV) has done exceeding well with 4,500 firm orders. According to a report appearing in a leading financial daily, the Toyota-Kirloskar joint venture (JV) is on course to meet its production target. In the very first month of its launch, the JV has met with 1/5 of its production target.

Mr. Yamazaki, the managing director of the JV, revealed that the company had already sold 1,000 vehicles and planned to start another production shift. He opined that the high sales were due to the competitive price of the Qualis at Rs 450,000.

The Qualis is positioned at the mid-sized car segment, so consumers feel that they are buying a 'big' car for just Rs 450,000. Moreover, the Toyota brand appeal has also excited buying interest.

Although an MUV, the Qualis will give competition to companies operating in the mid-sized car segment. UV manufacturers - M&M and Tata Engg will also find it difficult to counter the Qualis threat. A 1,000 Qualises have already been sold in a sluggish UV market, that too in the very first month of its launch. Its anybody guess how it will perform in a booming market.

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