Ranbaxy, Wockhardt flag off US generic market foray - Views on News from Equitymaster

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  • Sep 7, 2000 - Ranbaxy, Wockhardt flag off US generic market foray

Ranbaxy, Wockhardt flag off US generic market foray

Sep 7, 2000

The test for the Indian pharmaceutical companies in the generic markets is well and truly underway with Ranbaxy and Wockhardt launching their cardiovascular generic, enalapril maleate tablets a week back. This was subsequent to the expiry of the patent held by the US drug major, Merck. (The US sales of Merck's brand, Vasotec, in 1999 was US$ 806 Million, i.e. approximately Rs 36.82 bn). Even earlier while Ranbaxy and Wockhardt have launched ranitidine tablets, the fact was that these were mere test cases where the companies concerned were checking out their marketing set ups. In this case, Ranbaxy has doubled its production of enalapril tablets after the launch, which it claims was successful.

As far as marketing is concerned while Wockhardt, is marketing its product through Sidmak Laboratories, its US partner, Ranbaxy has used its own US subsidiary for marketing.

However, the prices of this drug are expected to drop almost 80%90% since the US FDA has approved ANDA's of 8 other companies.

Moreover, in anticipation of enalapril patent and exclusivity expiry, Merck has been promoting Lisinopril at the expense of enalapril. Ranbaxy has already filed its ANDA for Lisinopril whose patent expires in June 2002. (Lisinopril sales in 1999 were US$ 1215 million.)

How profitable the launch turns out for Ranbaxy will only be known when the company announces its third quarter results next month. We spoke to Wockhardt and the company has said that in a full year of production it would earn around US $ 23 mn.

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