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Maruti targets Wagon R launch in December

Dec 3, 1999

Maruti Udyog Ltd has slated the launch of Wagon R in the third week of December 1999. The Wagon R, a Suzuki model, is the largest-selling passenger car in Japan. MUL, a joint venture between the Indian government and Suzuki Motors of Japan, has a presence in the small car segment (800, Zen), mid-sized segment (Esteem, 1000, Baleno), and the utility vehicle segment (Gypsy)

The Wagon R will be targeted at the 1000 cc segment, which now constitutes Santro (Hyundai), Matiz (Daewoo) and Maruti Zen. Recently, Maruti launched the Baleno (mid-sized car) and has plans to launch two 'Alto' variants in the next year.

These launches will beef up Maruti's car range considerably, and will ensure that it continues to enjoy a competitive edge over other manufacturers. The company has responded to competition quickly, and has discarded its laid-back attitude of the late 80s and early 90s. This was the only option available to the company in the face of high competitive pressure. Maruti's impressive sales growth in October (up 24% year on year) and November 1999 (up 76%) seems to indicate that the appetite for the company's brand is still very strong among consumers.

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