Dec 9, 1999|
Bajaj Auto rides on motorcycle success
In November 1999, Bajaj Auto posted 42.2% increase in the Japanese motorcycle segment, while scooter sales declined 3.7%.
Bajaj Auto is India's largest manufacturer of two/three-wheelers with a presence in all three segments of the two-wheeler market - scooters (64% market share in September 1999), motorcycles (26% market share) and mopeds (6% market share).
Bajaj Auto witnessed 42.2% rise in Japanese motorcycle (Caliber, Kawasaki) sales, with scooterettes (Sunny, Rave, Spirit) posting an impressive 76.4% increase. However, lower scooter sales (down 3.7%) remain a concern.
Sales figures in November 1999
The company is taking some measures to recoup falling scooter sales. It announced a massive marketing exercise aptly titled - Bajaj Crorepati Hungama sabse bada rupiah to revive interest in scooters.
Higher motorcycle and scooterette sales can be attributed to the festive season, which witnessed increased consumer buying. Therefore, there could be a dip in motorcycle and moped sales in December. However, scooter sales could witness increased buying in view of the millenium sops offered by the company.
Bajaj's performance so far has failed to enthuse analysts, who feel that the going will only get tougher for the company in both scooters and motorcycles. They find the company inadequately positioned to respond to competition and have flagged a 'SELL' on the stock.
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