Zeenext.com, the portal set up by Zee Telefilms, will set up its own payment gateway to boost e-commerce. The e-commerce module proposed by the company is a business to consumer one catering to the entertainment segment. It also plans to sell consumer products through the net. The company is scouting for partners to provide the content on the portal.
The strategy makes perfect sense. The company already has a presence in the media as well as the cable business. The presence on the net via a portal was a logical extension. The company will leverage its network of cable television operators for the Internet service.
Convergence of the telephony, internet and cable television will mean that Zee can synergise its TV content over the internet. This would mean that at a little extra cost, a new revenue stream opens up for the company’s products. The decision on freeing connectivity norms paves the way for the setting up of private Internet gateways by companies like Zee.
Satellites are increasingly being viewed as a means of providing broadband access. The usual set-up is for the upstream signal (e.g. the subscriber to the Internet) to be transmitted via the telephone line, while the heavy bandwidth downlink is provided via satellite. Satellite downlink can offer massive bandwidth at speeds upto 45 Mbps from a Ku-band beam from a geostationary satellite or even more from future Low Earth Orbit Satellites.
Obviously, Zee Telefilms is preparing itself well for the forthcoming convergence.
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