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Will this bring Acche Din for India?
Tue, 3 Nov Pre-Open

As an article in Business Insider stated, India has been ranked as the world's seventh most valued 'nation brand'. This came out after a report by Brand Finance pointed that India witnessed 32% rise in its brand value as against the previous year. The same stood at US$ 2.1 billion. Let's take note of all that the report has to say.

First, what is nation branding?

As per the definition in Wikipedia, 'Nation branding aims to measure, build and manage the reputation of countries'.

Nations are measured according to their distinctive characteristics. Just as a popular brand helps its company in generating higher revenues, nation branding helps in improving a nation's standing. This is because the reputation of a nation can influence receipts, foreign capital and exports.

A quick synopsis of the report...

According to the report, the US topped the list with a valuation of US$ 19.7 billion. China and Germany were at the second and the third positions respectively. The UK ranked fourth, followed by Japan at fifth. France was placed sixth on the list.

The report further pointed that all the top-five countries retained their respective places since last year. However, India and France inched up one position each.

Highlights for India...

The 32% surge in India's 'nation brand value' is recorded highest amongst the top twenty countries on the list.

Among BRICS nations, India is the only country to have witnessed an increase in its brand value. Moreover, it is the second most valued among these emerging economies. China is placed at the first position while India is followed by Brazil, Russia and South Africa.

Is this good for the nation?

As per our views, this can be a good sign for the economy as a whole. It can attract foreign investments in the country. Exports may witness a revival. Also, it can aid various industries like tourism and FMCG.

It is also imperative to note that recently, India moved up 12 places in ease of doing business.

The question that therefore begs itself is: 'Are the promised 'Acche Din' finally here? Well, we will have to wait for some more time to find out.

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