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The Next Hawkins, Titan, or Cera Sanitaryware? - Views on News from Equitymaster

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The Equitymaster Research Digest

The Next Hawkins, Titan, or Cera Sanitaryware?
Dec 13, 2016

  • Subscribers ask if demonetisation is a good reason to sell banks. Here's what I think...
  • Vivek Kaul's post-demonetisation investment plan
  • Apurva Sheth on how to make a killing with trades in post-demonetisation era

As kids, we called the photocopier 'Xerox', chocolates 'Cadbury', soft drinks 'Rasna', and toothpaste 'Colgate'. That's how muddled our concepts of the product and its brand were.

I remember calling my school shoes 'Bata'. Do you?

In the pre-Nike days, most schools mandated wearing Bata footwear. Many still do.

Bata has been a household name for decades. But its brand power has gained prominence only recently. The business has, in the past few years, capitalised on what Buffett would call a 'bulletproof franchise'.

The company's profits grew three times during the past six years. And its stock price is up 4x!

So is Bata the next Hawkins, Titan, or Cera Sanitaryware?

Hawkins' stock price went up 35x in past ten years.

Titan's went up 10x in the decade.

Cera gained 15x in just the past six years.

So the question is - does Bata now find itself in this league of elite niche retailers? And will it continue to create shareholder wealth over the long term?

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