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The Indian stock market staged a strong rebound on 20 March amid across-the-board buying, a day after witnessing a massive selloff that dragged key indices, the Sensex, Nifty 50, and Bank Nifty over 3% lower.
The Sensex closed 325 points higher at 74,532 points, while the Nifty closed 112 points higher at 23,114 points.
Amid this, shares of Brainbees Solutions (FirstCry), an online retailer for baby and kids' products, hit a 20 per cent upper circuit, following a sharp sell-off in the previous session.
On the NSE, the stock touched its 20 per cent upper circuit limit of Rs 252.07 against Thursday's close of Rs 210.06.
The stock price has surged nearly 22 per cent from its 52-week low of Rs 207.05 touched on 19 February 2026.
The stock also saw a significant spike in trading activity, with volumes on the BSE surging more than 30 times.
Data shows that against a two-week average of 750,000 shares, traded quantity jumped to 22,83,000 shares during the session.
On 13 March, FirstCry announced the expansion of its 'Qwik' delivery service across select pincodes in Bengaluru, Pune, and Hyderabad. The service enables parents in these cities to access a wide range of baby and kids' products, including apparel, footwear, accessories, consumables, baby gear, and toys with delivery timelines of under three hours.
The company is leveraging its existing network of over 1,200 modern stores, along with RocketBees, its tech-enabled asset-light logistics platform, to facilitate faster order fulfilment.
Supported by a strong backend of 84 warehouses and stockists, along with a portfolio of curated in-house brands such as BabyHug, Babyoye, Cutewalk, and PineKids-which together contribute over 55% of India's multi-channel GMV-the Qwik model is designed to be highly scalable.
Launched in December 2025, the service has already gained strong traction, with the company expecting to fulfil around 60,000 orders through the Qwik network in March 2026.
Its presence in key residential hubs such as Whitefield and HSR Layout in Bengaluru, Baner, Kharadi, and Hinjewadi in Pune, and Manikonda and Banjara Hills in Hyderabad has driven early adoption among parents.
Going forward, FirstCry plans to expand the Qwik service to additional pincodes within these cities, followed by a rollout in Delhi NCR, Ahmedabad, and Chennai.
The company aims to further enhance customer experience by reducing delivery timelines from three hours to two hours as operations scale, while also improving inventory efficiency through better utilisation of its existing store network.
Over the past month, its shares have jumped over 14%.
The stock touched its 52-week high of Rs 438.7 on 8 September 2025 and its 52-week low of Rs 207.2 on 19 February 2026.
Brainbees Solutions (Firstcry), founded in 2010, caters to mothers, babies, and children, offering an extensive range of products, including apparel, footwear, baby gear, nursery essentials, diapers, toys, and personal care items.
It sources products from both Indian and global third-party brands, along with its own private labels.
To know more, check out the Brainbees Solutions company fact sheet and quarterly results.
You can also compare Brainbees Solutions with its peers on our website.
To know what's moving the Indian stock markets today, check out the most recent share market updates here.
Investors should evaluate the company's fundamentals, corporate governance, and valuations of the stock as key factors when conducting due diligence before making investment decisions.
Happy investing.
Disclaimer: This article is for information purposes only. It is not a stock recommendation and should not be treated as such. Learn more about our recommendation services here...
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