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Rising Discretionary Spending by India's Young Population
Dec 26, 2019


Combine India's young demographic with a large population base and we have huge future consumption potential.

The youth of today is increasing spending on discretionary items much more than non-discretionary items.

Discretionary items relate to impulse purchases like dining, entertainment, vacations, luxury goods etc.

On the other hand, spend on non-discretionary items like shelter, education has grown at a slower rate.

Rising per capita income, urbanization, rise in aspiring and affluent households has increased discretionary spends.

With India's median population age of 28 years, this megatrend is here to stay for long.

Data Source: SBI Cards Red Herring Prospectus

This Chart Of The Day was published in The 5 Minute WrapUp - You Should Ignore the Media and Focus on What You Can Control

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